Hi,

If anyone has any PPC questions feel free to ask them here. I sit with 30+ analysts so ask away.

@ptwylie

Thanks for writing. A few different experiences come to mind, all are anecdotal, so take as evidence, but not as fact.  

• We had a few advertisers get their PPC accounts suspended because they didn’t have VIPPS certification and were sponsoring prescription related keywords. They did not notice any negative consequences on search (or map) results because of it. 
• In my experience PPC slaps and bans are account wide on the paid side, but dont touch the organic side. Meaning if you are a retailer sponsoring “free viagra” and “towels” your Quality Score will go to 1/10 for both terms, even though “towels” is ok. I am pretty sure this happens even if they are on separate domains. 

@ptwylie 
We love display lately. I gave up on it about 4 years ago, but the last year or so it’s really gotten its act together. 

Almost all of our campaigns including a modest retargeting budget set aside to try and capture some of the “almost” buyers.