Small Business | Forum « Pinterest Question on Driving Traffic

Pinterest Question on Driving Traffic (12 posts)

Topic tags: Analytics, pinterest

Rich Brooks said
3 months ago:
Hey, Pinterest All-Stars!
How do you use Pinterest to drive traffic to your website? What are your crafty tricks and tips?
@rich-brooks | # | Top
Ann at greenoak said
3 months ago:
in a word…EYE CANDY
i thought i was doing pretty well with 3000 followers but yestereday   i had customer with 50,000!!!!! shes famous in the blog world and the   funky junk world…. and was shopping in our store…she found us on the internet….. shes repinned from my boards…
   like she said, ” all they want is pictures…we are so fast now, “ shes also using instargram…..which she complained about   because of this…shes away from home shopping, like at my store, and puts a picture on instagram, and   someone wants to buy it before she gets home….. she is slowing down on her blog….
for me i think its all about the quality of the pictures….i   can look at my boards and see whats getting the most   repins…. i think i  know my   target audience pretty well and what they like…. mailnly they are on there for fun and eye candy….my boards tell me they are interested in   diy projects and i carry a lot of that for them..they love to see beautiful   repurposing ideas….. people in my field   all know pinterest is huge and a big driver of business…. its perfect for us…. seriously i hear about it   every single day in the store….they see a neat window project on pinterest and they know i have a whole pile of them out in the   parking lot…
i want to be inspiring and   original…. so many are in this   field   we are getting pretty jaded….sorry , i dont see how this   applies to   social media   folks….but thats how it drives traffic   , serious money traffic, to   our business….
@annfurnivall | # | Top
Rachel Petrikenas said
2 months, 4 weeks ago:
I’m wondering what everyone thinks about the recent updates. I am going through all of the changes today to see how they will impact my strategies. Social Media is always changing:)
@rachel-petrikenas | # | Top
Ann at greenoak said
2 months, 4 weeks ago:
@rachel-petrikenas me too…i didnt like how it made the images smaller…. hoping to hear a lot about it….
@annfurnivall | # | Top
Mitch Rezman said
2 months, 4 weeks ago:
I’m getting Pinterest fatigue quickly – Anyone who knows me knows I’m all about eCommerce conversion and Pinterest aint it. 1700 followers sent 2 conversions in the past 30 days (against 76 from Facebook). Eye candy is all well and good but with no consistent displays of calls to action I’m not expecting traction anytime soon. With the new format you can no longer auto tweet (unless I’m missing something) and with all the fanfare about analytics, analytics has vanished from my settings drop down.
I look at companies like https://www.facebook.com/petflow? who invested $200,000 in FB ads over the past 2 years (yielding over $2,000,000 in sales) but are content with 301 Pinterest followers and 394 pins – the folks at Petflow are smarter than me and have the means to “pump up” Pinterest – but choose not to Starbucks, Coke none of the big players on FB are taking Pinterest very seriously – I think I’m just going to follow their lead.
I primarily use Pinterest to reverse engineer Facebook images and catalog articles and videos
@mitch-rezman | # | Top
E N Brown said
2 months, 4 weeks ago:
I love Pinterest but get no business from there. Of course, I’m not selling anything except myself – my skill set basically. Whereas Ann has a plethora of products that her folks are dying to view. A whole different ball of wax. Mitch too.
I don’t expect to get clients from Pinterest but go there when I have time to peruse and post – like we’ve talked about before, it’s addicting.
@supereb | # | Top
Ann at greenoak said
2 months, 4 weeks ago:
my business is so different than mitches….and pinterest is totally pushing putting my products into use …and building desire for my stuff…. its murky but great for me…we arent talking serious tekk information or work ~~` here its all about pleasure and fun and making your nest beautiful…. @supereb i thnk you get how it works for me….in my business eye candy leads to money….my paying customers mention pinterest a LOT… and my boards especially.
@mitch-rezman im a worry wart and am scared to reverse engineer pinterest for facebook…. its so veiled…
@annfurnivall | # | Top
Mitch Rezman said
2 months, 3 weeks ago:
I had lost Pinterest analytics and just realized I had to RE-verify the site after switching the the “New & Improved” Pinterest to see them. I’ve added over 100 followers since my last post in this thread – 7 clicks in 14 days – I guess I’m missing something about the value of Pinterest
@Ann at greenoak not sure what “its so veiled” means. I do know I have to come up with more than 1000 engaging images annually. I also know by running many of the images through http://images.google.com/ that the majority of images I pin have been pinned dozens of times – it’s getting harder to get facts about the images because of Pinterest’s dilution model.
Lastly – copyrights are DOA
@mitch-rezman | # | Top
Ann at greenoak said
2 months, 3 weeks ago:
mitch i mean the facebook rules and the copyright rules are so veiled/muddy/unclear/….what seems ok gets some in trouble…. remember that post on here where the big page got taken off facebook becasue they had other peoples pictures on ? that made me quit putting pinterest pictures on…now i just put mine or other facebook pictures on..
. @mitch-rezman whats pinterest dilution model….and what do you mean copyrights are doa…..please explain
i have to come up with that many pictures too or more…but i have tons to take pictures of in my store, still i love many on pinterest but dont use them.
@annfurnivall | # | Top
Lydia said
2 months, 3 weeks ago:
I work for a Costume company so we are using ours as a Party Ideas page. I pin every day and I’m experimenting with big and small pictures. Silly things seem to work well, quotes, animals is costumes, etc have all been big repins for us. we’re climbing, but our audience isn’t there just yet as we are UK based, but it’s helping nevertheless!
Try to mix your product in with other pretty pictures, especially if your products have white backgrounds as it makes them really pop. I keep the website of the pin so that the website has some promotion, and I link my own images back to the website. It ties in fantastically with our Instagram strategy, and we put our images on pinterest and link back to instagram.
Also keep an eye on http://www.pinterest.com/yourwebname as it tells you what get pins. Check against competitors and industry leaders too and compare to see what gets people’s attentions.
@lydiacarrick | # | Top
Lila K Cannon said
2 months, 2 weeks ago:
Hello, all! (I’m a newbie to Social Media Examiner this is my first post!) I love Pinterest and definitely see the benefit of including it businesses’ marketing and social media campaigns – especially if your business involves retail, DIY, cooking, event planning and anything related the home. Once businesses start taking Pinterest seriously as a marketing tool I’m sure more thought will be put into how to tailor it specifically to men… as it is already wildly successful/popular with a primarily female user base, it’s exciting to think how huge it will become once the male population starts engaging!
@lilakcannon | # | Top
Ann at greenoak said
2 months, 2 weeks ago:
@lilakcannon glad you found us…i love pinterest too….would like to hear YOUR PINTEREST THEORIES!!! …. my customers connect with it in a big way…it really fits our business….home antiques and diy……my dh doesnt get it at all…lol….but he hears the customers talking about it and what i put on..and bringing in pictures hoping we have the parts they need…..so hes not making fu n of it at least….
@annfurnivall | # | Top