Pinterest for busienss (8 posts)

  • A couple of weeks ago there was a good article on creating a business account in Pinterest.  So the questions comes about the benefits of the Pinterest business account versus the personal account.

    I have a personal account with around 300 followers a growing.  Also several Pin are re-pinned daily with a couple having been repinned a few hundred times.  I started a business account which currently has 3 followers. 

    So I am wondering if I should cancel the recently started business account and go back and convert the personal account to the business?  Or cancel the business account and continue to grow the  personal account focused on my business?

    Are there some benefits to the business account that would be restricted in just using the personal account?

    Terry Retter   aka yogiwan

  • @terryretter I would highly recommend using your personal account, because everyone/target audience knows that in any business account there is a human. So, as you mentioned above that you’re having good number of followers and interactions on your personal account then you must use it.

  • I don’t see this as an either/or question. I recommend you do both, if you can. Never know when Pinterest will get righteous and start deleting accounts for NEW rule violations. In those cases, it’s better to have more than one account just to stay in the game. If you can NOT do both, then choose the one with the most pins and make that a business account, keeping your name or brand as the title and creating personal and business boards regardless of which header you  choose. For instance, I see many authors with a Pinterest account in their name with different boards for their different books. That was before the “business” accounts became available. I’m sure they just upgraded their accounts to business.

  • @terryretter i would   drop the  business account , unless thepersonal   one was    very far  from  your  business…… i  never  got a good idea of  what   good  advantages   there were for the  business accounts….did  you?  

    i have over  2000  followers  and 70 boards…most  very   connectied to our  business…. so i just  cant  face   changing and starting over….. 

    @atlantarobin robins  warnings  sound   possible  tho….  i thought the  rules  were  very murky….  i better keep  watch…

  • Here’s how I’d approach Pinterest @terryretter :

    If your business website contains highly “pin-able” content…I would manage a separate account. You can now verify your business and ensure that it is a reputable source for good content. Take a look at my recent blog post if you need help doing this.

    Keeping your personal account active is great, but with a verified business account you’ll be able to capture a whole new audience–and eventually develop a strategy to increase sales and exposure. 

    Good luck!

  • I had another thought on this…

    Whatever you do, don’t forget about the importance of “authorship” and keeping YOU as a brand.

    Jobs and companies and contracts and clients and brand names will come and go over time… but YOU — YOUR NAME — is THE single most important brand you have.

    The minute I started writing under my own name, having my little picture show up in the search engines next to everything I write or every video I produce, that’s the minute my rankings started going up, up, up.

    In 10 years you could be the CEO of a HUUUUUUUUUGE international megabusiness that you’ve not even chartered yet. But it most certainly can get immediate traction in the search engines just by being associated with YOUR NAME, if you’ve spent those 10 years building up your own NAME brand. Do that and everything and everyone and every company you touch can benefit from your work. Spend ALL your time building someone else’s brand, your company’s brand or even a company you own… well, the minute you leave or sell that company… you’ll be starting from scratch all over again.

    Sooooooooooo… I’m still thinking it’s best to use your name in the title of your main Pinterest board… no matter what… while building 100′s or 1,000′s of niche boards under it. Making it a business account only gives you some extras, so I’d still make it a business account. But find a way to brand it with your name, so all your work won’t go to waste…

    Just thinkin’…

    Robin Carlisle

  • i wonder if you  could   keep it the same and just  turn it into a business account…same name , same  fans, same pins and boards? 

      i read about it on their site  a few weeks ago and  the info  was  very sparse…

  • Pinterest sure is fun and had gained a lot of traction. There certainly is a tremendous opportunity for businesses to monetize their boards but few have done this effectively; Etsy being one of them. It’s not just about great images, there needs to be a good description (maybe a tempting call to action), pricing and link to shopping cart or at the very least more information that leads to your website. Happy Pinning!


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