Hi All

A little while ago I created a post here about how much Pinterest increased traffic for a client of mine.

Well, at the time I was pleased with the amount of traffic, but I was skeptical about the quality of the traffic it was sending.

Well, I’ve had a closer look at this over the last couple of months and it seems the quality is pretty good.

For my client’s blog, Pinterest is the biggest external referrer (sending 22% of their traffic) and the people coming to the blog are sticking around.

The average duration on the site is over 4 minutes and they are visiting about 2.5 page each.

And while I admit these figures aren’t fantastic, they are encouraging.

How are you finding Pinterest traffic?

Russell

@margiemintz Great questions, Margie!

My client is a credit union. Yes, a financial institution! So, to answer your question, they are selling products and services, but not tangible products.

It’s still early days for Pinterest, but we are looking at it as more of a brand-build exercise at the moment, and part of an over-all strategy aimed at a particular niche, but I am tracking all of that as best as I can – sometimes it’s hard to quantify conversions.

I did find this article that may help you with this though:

Pinterest Driving More Online Sales Than Any Other Network [Infographic]

Hope that helps, Margie.

Russell

PS Here is a link to my original post: http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/the-pinterest-effect 

Hi Margie and Russell,

I’ve recently curated 20 of the ‘best’ articles on leveraging Pinterest in your marketing – and they include some great tips and ideas for driving quality traffic through your Pinterest boards… you can scan through them here.

Happy Pinning!

Robin.

Great stuff! It’ll take a while to get through it.  I really like Pinterest as a social medium, so I’ll keep going.

How do you like Twyla?

thanks,Margie

@lukaspleva No problem, Lukas. They are fantastic questions!

Just out of curiosity, what sort of photos do you pin/post?
This is something I struggled with at first – how to stand out – but I found a very simple answer: Using text.

All I do is create an image in Photoshop that has the title of the post written in a fancy way. So, for example, if the post was called: 5 Ways to Save Money on Shopping, I would create an image with that text on it using a fancy (but readable) font on a colourful background.

I found that if the text was compelling enough people would click through and share it.

How does the number of pages visited / amount of time on website from Pinterest traffic compare relatively
Pinterest accounts for over 25% of overall traffic (I didn’t add in mobile Pinterest traffic last time) for visits.

Number of pages/visit is 12% higher than the site average, and duration on site is double that of the site average. (Keeping in mind this blog is still growing).

How are you monitoring conversions?
As I mentioned before I am not too concerned with conversions at this stage as the blog is still growing and we are looking more at brand awareness as the main goal.

Having said that, I am working with Google Analytics to create campaign URLs to track any traffic. I am not confident that Pinterest will bring in direct conversions but I am confident that the blog will, so traffic to the blog is important.

I hope that answers your questions, Lukas!

Russell

Sorry, should have been ‘Margie’… my apologies!

I’ve got an article on Social Media Examiner today about how to use Pinterest to drive traffic to your blog. 

http://www.socialmediaexaminer.com/pinterest-blog-traffic/

@charlene-kingston Good solid blog post there, Charlene!

@kathycutia,

Mind sharing your Pinterest profile URL and website URL? Maybe we can take a look and provide some recommendations

- Lukas

@russellallert Thanks, Russell. My apologies for the late response. I’ve been swamped!

@charlene-kingston No probs!

@russellallert Hello Russell! Could you email me the name of the Credit Union you work with? I work for a Credit Union (not as a client/consultant, I’m staff!) and I’m curious as to the compliance and risk analysis on Pinterest (primarily due to Reg Z, but also Truth in Savings, etc). If you have the information, I’d love to have it as well. Primary question: pinterest pin boards are being considered as what kind of medium for regulatory purposes? Does the pin need to have all necessary disclosures or will one-click-away count? Do you use “Federally Insured by the NCUA” or the image?

@krmcgee Never thought of it that way, but it does work – at least for me.

@nicoleafende I would be interested to hear how you go with it, Nicole. Let me know!

@jasonreilly I friended you, Jason. I work in Australia, so if you are in USA (??) the rules would probably be completely different.

I absolutely love Pinterest! As a creative person I find that it works for me in so many different ways. I also sometimes create text graphics for posts, but just sharing assorted images has helped my organization and my traffic.
Sometimes if you don’t have anything new… maybe share a recent article or just repin other people things if you like them.

It’s the visibility and usage that helps generate more traffic don’t you think?