said 1 year ago:
@Rich – we are using the information to gauge how many people are visiting our company website as well as how many are repinning items from our Pinterest boards.
We use it more as a tool for our current customers to learn more about our staff, for example we have boards that highlight “What our staff is currently reading”, “Our favorite films”, “Favorite album covers” etc.
Our boards are also to promote product that we carry and hope to find new customers too. I think of it as a fun way to show customers who we are as a company.
Here’s the link to our page if you want to see what we are doing: