said 1 year, 3 months ago:
My ezines are written in my voice (incredibly intelligent, hysterically funny and shockingly irreverent) but I don’t share personal information in them.
It could be that I started them so long ago. My first newsletter for flyte (which was PRINT) was published in 1997. Things weren’t as social as they are now. (I think one of the features was explaining emoticons, of all things.)
Although the tenor of my ezines hasn’t changed, almost all my other communication has. When I write as Rich Brooks, I inject personal stories. When I write as flyte, less so.
I see someone like Amy Porterfield and how she injects herself in every post and it certainly makes the information more approachable, IMHO.