Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@darrellellens I had to use it at my last company because our CEO had gotten a mention and thought it was great. Our employees had wide ranging opinions.
What I did learn is that I had to carefully review their suggested stories, and make sure I changed the tweet to not sound so canned. By doing that I was able to mostly dig out more meaningful content. I also switched to a weekly instead of daily, but that was to manage my workflow, since curating more took some time.
It did get positive comments from the mentions, but I left before it was long enought to really prove any ROI.
One of the companies’ biggest naysayers on the Paper.li did say he thought I really did it well, compared to the other folks who just tweeted it without careful review.
I have a contact back in Virginia who has a lot of social media clients, and he swears by it, saying it works for them. But, I don’t know what their goals are, so don’t know what they are measuring.