said 10 months ago:
Alan, I know of a German team who created a FB app for that: unserAller.
You can sign up and get involved in the product development process, from defining the product itself all the way to giving it a name and designing the package.
For example: one of their customers wanted to create a new chutney for their range. Members received a basic ingredients package as a start to make up their own chutney recipe. Members could vote for the best recipe. Members defined the name – winning name by voting. etc
Currently a face care brand has simply asked the community which product they feel is missing in their portfolio. So they leave the door wide open for any idea.
Unfortunately I don’t have an example in English but I hope this inspires you nevertheless.