Diane Coville said
1 year, 3 months ago: I think it depends on where you are located and who your target market is and whether your are B2B or B2C. If you are in a small community, and your services/products are local you might want to check out any community groups whether they are business or social just to make connections and friends. “Word of mouth” is a powerful referral. As well, Meetups are a good way of connecting with groups online and locally in person.
If you are in a larger area, the Chamber is always a great way to connect as long as you are committed to showing up regularly so they get to know you. I found our BNI is very effective – most members defect when their business has grown to the point where new customers come primarily from referrals of past and current customers. BNI is a large commitment of time and money but it does work.
I found many womens groups in my area and at least half are women who are in business for themselves. Women are predominately the decision makers on purchases and rely heavily on referrals.
Or if your business is online, whether local or national/international look for Meetups, Forums (especially industry related if that applies to what you do), and Groups through Social Media like Facebook and LinkedIn.