E N Brown
said 3 months, 1 week ago:
HI @leila —
Newsletters are a mystery to many folks. The ones I like have a variety of information to share. People interested in your subject will soak up the information like a sponge.
The MEAT is your focus subject matter. You can have several articles on the focus – or just one per. By adding side notes, you can have tips on a variety of items that pertain to the focus subject. Interview quotes are always a good way to add credibility to what you write.
Be sure to site outside articles/resources with links whenever you can as that adds more off page content that shows you’ve done your homework too.
Off -Topic items – entirely up to YOU. You decide what your readers may be interested in and if you want to share off topic items.
I receive quite a few author newsletters and because I like the content of those I read them thoroughly. Plenty of ‘off topic’ stuff finds it’s way into those pages and I appreciate the insights into the lives or interests of my favorite authors.
The study I do for my businesses includes receiving newsletters and sending out some too. Newsletters can be strictly business or can have jogs into YOU, your co-workers, ideas from readers, etc.
Whatever you decide to send out will be a reflection of your understanding of your reading audience. What THEY interested in. I may have said that before.