HI @leila — 

What is the product or resource for the program? Depending on the demographic of your subscribers there are hundreds of ideas.  Who are your subscribers?  What are their interests?

Eileen 

@leila Your newsletter articles should point back to your website … So some of the articles should be what’s on your site, the newest training video, the newest affiliate program etc. I always like to answer questions in my articles and newsletters … What have been the last 3 questions you were asked about our program? Answer at least one of those. Commenting on something in the news that affects your industry, right now taxes would probably be a timely newsworthy subject. Include a link out to the news article, but also include your own opinion or even the opinion of an expert you know and could recommend, ie a CPA to give their opinion on the tax situation. Those 3 items should fill out a newsletter nicely.Remember it’s not about a long newsletter, it’s about getting them back to your website to purchase from you or on the phone to talk to you. So you want to sprinkle in links to the website and your contact info. You want to make it so the readers don’t have to think about how to reach you. I use buttons frequently in my mobile newsletters instead of links for contact info. Buttons are easier to push on a mobile device.

@leila  I have to disagree with @supereb and the off-topic item like recipes. E usually I always agree with you! We’ll just have to agree to disagree.)  They have signed up for your newsletter for a reason … they want more info … they are holding out their hands pleading for more info about your topic. Give them more info about your topic … fulfill their needs and satisfy their desires!

If you want something a little off topic talk about Givers Gain Marketing,  charity events and fund raising. Not many people turn down seeing pics or helping out cats, dogs or small children. Let them know how someone is using Giver Gain Marketing to further their business each month. In fact I would have a section devoted to this, And let them know you’ll feature their Givers Gain Marketing Event.

@rich-brooks, @amyhallbiz, @supereb), Thanks so much to all of you for your input. This really grew so quickly that I haven’t had much time to think about the newsletter, so all of your ideas and specific topics, @rich-brooks, are very helpful!!  Thank you to each of you for taking a moment for input.  
On another note, I’ll be attending the SM Conference in April in San Diego – any of you 3 attending as well?  I’d love to say hello in person.  

@rich-brooks @leila

Ditto Rich… short self-improvement or motival snippets are always a boost.

And any freebie tool you can share that YOU use and how you use it in your biz is helpful.

Wish I were going to SME in April… Crossing fingers this yeaqr.

Robin Carlisle

HI @leila — 

Newsletters are a mystery to many folks.  The ones I like have a variety of information to share.  People interested in your subject will soak up the information like a sponge. 

The MEAT is your focus subject matter. You can have several articles on the focus – or just one per.  By adding side notes, you can have tips on a variety of items that pertain to the focus subject. Interview quotes are always a good way to add credibility to what you write.  

Be sure to site outside articles/resources with links whenever you can as that adds more off page content that shows you’ve done your homework too. 

Off -Topic items – entirely up to YOU.  You decide what your readers may be interested in and if you want to share off topic items.

~~~~~

I receive quite a few author newsletters and because I like the content of those I read them thoroughly. Plenty of ‘off topic’ stuff finds it’s way into those pages and I appreciate the insights into the lives or interests of my favorite authors. 

The study I do for my businesses includes receiving newsletters and sending out some too. Newsletters can be strictly business or can have jogs into YOU, your co-workers, ideas from readers, etc. 

Whatever you decide to send out will be a reflection of your understanding of your reading audience.  What THEY interested in.  I may have said that before.

Eileen