Joan Muschamp (Fagnani)
said 8 months, 2 weeks ago:
@mholandez That is one school of thought, but the other I posed is the ‘overwhelm’ people (especially small biz owners) have about social media in general. Adding another channel to integrate and figure out is expensive in time or outsourced dollars.
And, full disclosure–I never had a MySpace account- I was an early LinkedIn adopter but avoided the My Space area, other than monitoring my son’s account a bit for safety. And I know many business people in the same boat.
From my perspective as a marketer, it does give me one more thing to learn well, so I can effectively work with my clients–even if I partner with someone else, I need to understand the basics enough to handle the planning calendar and communications for clients.
But, on point is your comment about the type of business, as well as their target market. It might be good to get an account, lurk, watch and learn to get a handle on who’s on it and what they are doing. They will be figuring a way to monetize, so ultimately there will be something for business.
In the end, if it’s good for the business and can give an edge, it might be worth trying. The $60,000 question (what’s the inflation-adjusted amount for that?) is when?