Multiple Clients In The Same Industry (7 posts)

  • Hey Folks,

    How do you guys handle having multiple clients in the same industry? In particular I’m trying to navigate how to leverage the strength of multiple outlets in the same niche, while making sure billable work is, in fact, providing value to that particular client only. I want to make sure everything happening on one client’s dime is all for them, but it would be silly to pretend the other business doesn’t exist. 

    If I had 100 in the same industry it might be easier (just start a directory), but when it’s a handful I think things can get a little blurrier. 

    Thanks in advance!  

  • @robpeck

    I run into the same thing. I live/work in Maine, so it’s almost impossible to only have one client per industry. (Pickings can be slim.)

    I had run into a few situations where clients let me know that they didn’t want me to work w/their competition. Sometimes it made sense (personal injury lawyers), other times, less sense (psychologists.) At least to me.

    I now write into every contract that this is not a non-compete agreement, and they are allowed to work with other web developers and we’re allowed to work with other dog trainers/personal trainers/lion tamers. If they need a non-compete that’s extra.

    Haven’t had a problem since.

    Some companies actually WANT you to work with others in their industry b/c it gives you better insight.

    I posed a similar question at LinkedIn a while back and got some great answers…hope you can access this link.

  • @robpeck @rich-brooks It’s ironic that some of the same people who want a specific vertical expertise don’t want you to work with others. I have found that offering a mutual NDA up front is a good opener. I won’t discuss my conversations with one client with another.

    Also, while I might do similar things for clients, such as content creation or suggesting some tactics, everything gets adjusted to fit with the specific client’s strategy and value prop–must highlight what they are best at and create their own niche.

    In my opinion, there must be mutual trust. If I client won’t trust that I am honorable and won’t disclose their plans and strategy, then it is not a good fit.

  • @joanmuschampfagnani

    I’ve found the same: people are concerned that you don’t have industry-specific knowledge, but don’t want you working with their competition!

    In a related vein, I had a client who knew we had worked w/one of his big competitors ask to see they keyword research we had done for her to save him money.

    Um, no. That’s not how we roll.

  • @rich-brooks glad that’s not how you roll. Life’s too short, IMHO

  • @robpeck 

    Before I take on a new client who I know to be a competitor of someone I already represent, I inform both parties — and I let them know that I am informing their competitor(s). I certainly do not want to lose the business of an existing client by taking on one of their competitors.

    So far, this has worked out well, particularly since I’ve done different types of work for each competing client.

  • Thanks to all, very helpful. I think I will incorporate an NDA into our start-up forms.
    Do you think different rules apply for PPC customers (we do a lot of paid search)?


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