said 1 year, 4 months ago:
ive had both and ran both at the same time.
i also wound up both at the same time.
i thought of running online only, but at the time, neither were arms of the business i wanted continuing.
but, this is how i was going to plan it.
if b&m only, get an online store ASAP.
this can be through Facebook, a stand alone site or part of your existing site.
run both online and offline stores and if looking to wrap up the b&m side, you would usually work to lease lengths (ie, if you still have 6 months left, then thats usually your end shop day.
begin to wrap up services to the same day as your lease (phones, insurance, internet etc).
during the remainder of the lease, inform customers of your intention and how business will be conducted by you after the change (postage only, pick up options?) this should be done through you website, through your email list, through your telephone system, and through people visiting your shop. everywhere.
then, you sit and wait.
at the same time if your intention is to go outright online then start advertising as such.
if you want so more details, just let me know, but that was my very rough guide. obviously if your shop is month to month then give it some time to harness people that come in off the street.
in my situation, I wanted to get out ASAP and so I left the shop shell for about 3 months with a sign saying i was no longer doing this part of the business.