said 1 year, 3 months ago:
A good business person identifies a need or burning desire and creates the product that will solve that person’s problem.
If you can show people how your product will solve their problem, you don’t even have to pitch… they rush to buy. The key is to mentally focus on the customers’ needs while you speak. All good businesses satisfy needs. People gladly trade money for solutions.
I’ve sat through presentations where I didn’t even know I was being pitched and rushed to the back to buy. I’ve sat through others where I gained no valuable content and knew this was a blatant attempt to get me to pay the speakers’ bills.
Let me toss this out there.
I attend an Entrepreneurs for Christ Club at a San Diego church and they teach you to do business God’s way. My 80+ mentor tells me… it’s not about money. Focus on meeting needs and providing service, and the money will follow. Focus on the money and down you go.
People can smell the difference.
When you need to pay bills sometimes that’s hard but my mentor is so right… the truth is serving your customers is very gratifying. I did a 180 after attending that club and I can see a big difference, not just in sales but in my personal gratification.
The key with presentations, is to get inside the head of the audience and find out what they need… then show them you know that you know your stuff. Give them enough good content that they feel they traded their time for valuable info. Some will like it so much that they want more.
This is easy to describe and oh so hard to do. I’ve been brilliant and pitiful. We all have good and bad days. Such a fine line to walk but to me it’s about about attitude and mindset.