@hemantpatil My initial reaction is to groan “oh, not another!” Actually, I did read about this earlier, and remembered it because I recently left Microsoft-Partner world after almost 10 years. Prior to my leaving, last spring I rolled out a campaign for our SharePoint practice themed “Share What You Know and Find What You Need”, so this really caught my eye, since they twisted our theme about.( I don’t know if I should be complimented or frightened, LOL.)
On to the real question at hand: Is Microsoft a day late to the party? They’ve been playing catchup in the online space forever, and on the surface this appears to be just another example.
But, if they are serious about this, I believe there is a huge opportunity. In my opinion Google has not done a good job with explaining G+, nor all all of its features intuitive. So to drag people in, they have used the hammer of increased search value, leveraging their search engine’s market dominance. So far, adoption still lags.
So, IF (big IF) Microsoft can deliver a more intuitive experience, demonstrate its value to users, and promote benefits, not features and lists of functionality, AND show people how to make the most of it, they can make a significant place in the market.
But, those are all tall orders for Msoft–as a company rooted in “let our partners figure out what to do with it” their marketing has been very brand focused for the most part. They build something often with lots and lots of functionality/features because some very smart and creative people can do it. But, the disconnect is conveying value and “how to” for average users who can’t devote a lot of time or money to it.
