said 1 year, 3 months ago:
One I don’t think I saw this one, “What is the purpose of your marketing/website?”
For me, that is the starting point. It informs me if they are looking at marketing, information, education, resource, or ecommerce.
Marketing is one of the components 95% of the time. Everyone wants new prospects.
Once we know the purpose, we can move on to how it is incorporated into their companies mission and core values. Then we can finally get to the what and how.
But for me, it starts with the “purpose.”