Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@spudty Scoring can be very complex. You can give points for each page they visit, more points for each item in a basket, assign higher point values for more expensive items, etc.
But, you are right, it is important to get them to convert. HEre are a couple of ideas:
Offer a few different types of “buying guides” to some of the product categories you sell. Many people like to research a product before buying
If you sell clothing, put togeter a fabric care guide for different types, one they can download in a pdf and print. You might be surprised how many people don’t have a clue. I would include a “legend” to decipher the icons on the labels.
Basically, take a look at your product offerings and try to come up with several different types of FREE content you can offer that might be helpful to the consumer.
Offer an e-newsletter for products/ideas in the product categories. Do you sell home goods? Feature a decorating tips newsletter. Outdoor products? perhaps a travel guide
My advice is only to require an email address–you will get some bogus ones for sure, but if the content is good and you keep a stream of it availble, they might come back.
Also rather than discounts, if what you sell is consumable, or in a category with frequent purchases, create a loyalty program for frequent buyers. With that, you can certainly collect more information, including an address, if you wish
I still believe in content bringing people through the buying process (of course that’s what I do to a great extent). Done well it works.