Joan Muschamp (Fagnani)
said 4 months, 2 weeks ago:
@andreea-nica The one solo artist I worked with didn’t get the concept of a strategy, and she was all over the map. A lot of her problem was based in fear responses–as in lack of money and the rest was her intensely creative spirit.
However, entering and participating in a Juried Show was very helpful, because many people came by and saw her work firsthand. The hard part was getting her to offer something to collect names for future marketing.
Also, getting placement in some local businesses that had a lot of traffic, while it didn’t generate a ton of sales, got her more awareness.
Networking can be helpful, if you can strategize on where her best relationships might be formed, so you can zero in on some good places to network. Perhaps new home builders, home stagers or interior designers might yield good results from relationships, but without knowing price point, geographic limitations, etc. I can’t say much more.
First and foremost, though, is knowing the target market, and other demographics so you can look at various strategies and determine if they will work.