said 1 year, 3 months ago:
All too often I see businesses with websites that seem like they almost want to send their visitor away.
They register their domain (brand) and acquire hosting, then take shortcuts through third parties to implement video, a blog and even email.
In the case of video, YouTube can be utilized for marketing but using it as your video server for your website video content just adds a level of distraction and even outright links to competitors as YouTube attempts to engage your customer with their content.
It may be convenient to host your blog with a third party like blogger but you are just giving away traffic that would help your domain tremendously with the search engines. You also run the risk that someday the third party service will decide to advertise on YOUR? Blog or simply change a policy and delete your blog.
Ultimately, positive brand recognition is dependant on perception. Don’t use a free email account like Yahoo or Hotmail to conduct business and don’t use a free email service on your website for the contact us page.