said 1 year, 5 months ago:
@kc_kreative While you start to learn your community, what they are looking for and what you can offer them, I suggest surveying them for direct feedback. In your first few points of contact, I’d include a link to a survey, where you can directly ask them for feedback on the content you are providing, the timeliness of it and how well they are consuming it, finding it useful and their willingness to share it.
I’ve found that surveying through email marketing is a tremendous resource, with strong return rates. People invest the time and energy into carrying enough to read what you create for them, which means they are generally okay with answering a 3-5 question survey every once and a while, especially if it is going to improve their experience.