@kc_kreative

Not being familiar with MagnetMail I can’t give any specific tips, but I am a big fan of email marketing in general.

Frequency depends on your audience’s expectations. Do they need daily updates? Weekly recaps? Monthly articles?

Content: did they sign up because they wanted discounts in the online store, or great advice? Deliver on expectations.

We use our email newsletter (through Constant Contact) to educate our audience and establish our credibility.

Anyone else have any Email Marketing tips?

@kc_kreative I have never used MagnetMail, but I have helped a number of my clients with content for their newsletters. Here is a list I created to give them content marketing options. Pick and choose what will work with your industry and your newsletter recipients.

@kc_kreative While you start to learn your community, what they are looking for and what you can offer them, I suggest surveying them for direct feedback. In your first few points of contact, I’d include a link to a survey, where you can directly ask them for feedback on the content you are providing, the timeliness of it and how well they are consuming it, finding it useful and their willingness to share it. 

I’ve found that surveying through email marketing is a tremendous resource, with strong return rates. People invest the time and energy into carrying enough to read what you create for them, which means they are generally okay with answering a 3-5 question survey every once and a while, especially if it is going to improve their experience.

I’ve been involved with email marketing for several years, and like @rich-brooks indicated, also use Constant Contact. While there are some deliverability issues with any service, I do like the analytics they provide and the relative ease of the portal. If I had to give just one tip in terms of marketing, it would be this: Pay the most attention to your subject lines and run split tests. It’s THE most important real estate, as your recipients will never open your emails if their interest isn’t piqued from the get-go.