Logo Design (15 posts)

  • I am starting a new company and need a logo done.  I want it done right so I contacted a local  graphic designer.  Her normal price is $550 but because I did most of the research as far as color, font, and image design, her price is $295. Ouch!  I had no idea they could be so expensive.  Anybody use one of those on-line companies where you set a price and designers submit images to you?  If you did, what was your experience?  I think some of them start as high as $250. Thanks for any help you can provide.

  • @encoreperceptions There is a discussion here on crowdsourcing http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/have-you-used-crowdsourcing-would-you/

    In my experience, logos can cost substantially more, so that’s not a bad deal. What would be more important to me is how much effort /options/ideas she generates. But, it sounds as if you know what you want fairly exactly, but just need it put into the right graphic formats.

  • @joanmuschampfagnani  @encoreperceptions Mary that discussion about crowdsourcing  will certainly help you. 

    For logo work 99designs however, if your on a tight budget then try fiverr where everything is 5 bucks :)

    Hope that helps :)

  • Hi Mary,I just wanted to let you know that if this is a good designer, you’re getting an AWESOME deal. My Interactive agency designs logos – more branding though – from anywhere from 6K – 12K, and if you go to a place like 99 designs, you’re going to pay a minimum of $300, so id say you’ve got a great deal!Make sure you get revisions, and I’d say invest in a good designer – your brand deserves it ;)

  • Mary, I purchased an iPad app called Logo Creator that was (I believe) $1.99.  I was given a complimentary download of the software version and I find it works great.   There is another free app called Art Text 2 if you have a Mac but it comes with a purchased version that runs periodically for $29.99.   I am unsure exactly which formats you need but I have found these to work great for me for simple designs.

  • Thanks, everyone.  I think Melissa is right .  I ought to go with the logo designer to whom I was referred because she will also do a complete check to make sure that  no one has trademarked my title.  I appreciate all of your feedback on this.

  • @melissaagnes @encoreperceptions

    Mary, I agree with Melissa. $300 is a fantastic deal for a logo. My company contracts with a graphic designer, who creates logos for our clients who want a logo for the website we are creating for them (and for other marketing materials).

    A good graphic designer will work up multiple “looks” for Round 1 of your logo and will work closely with you to help you flesh out your brand identity and visual messaging. Good logo designers are worth their weight in gold, and anything in the $300-$1,000 range for a small business logo is a bargain.

  • Laura,

    Thanks for your input.  I’ve decided to go with the graphic designer I mentioned.  She is very well-organized – sent me a comprehensive questionnaire to complete
    so she can get a better idea of what I want As I said, I want it done right so I am going to consider this a very good investment in my business..

  • Sounds like you have it figured out. I have a graphic artist who worked with me on my logo and she charges $100 per logo. Splendid Lady Design @encoreperceptions

  • I have used both http://www.elance.com and http://www.99designs.com for logos associated with my websites.  They both have their particular strengths. 

    Check ‘em out!

  • I’m also a designer and find her price very reasonable. Remember, she is making a representation of who and what your business is and it completely 100% will represent you. It is a very strong piece that if not done correctly could be disappointing for you. There are always cheaper ways to go about anything but what do you usually get with that? yeah…….not so good. It sounds like you already made a decision. I hope it was worth it and worked out for you. Check out my portfolio for future work. I make a point to price everyone on an individual needs. Sounds kind of odd but I think every person and business has individual needs and budgets. here is my site http://redunicornmedia.com You should post the logo up here so we can see :)

  • Mary the price may seem high but as Allison said your logo is an important representation of who you are as a business. As a graphic designer myself I have seen 1000′s of horrible logos from self proclaimed logo makers. Just because someone says they can make you a logo for cheaper doesn’t mean that they should be making logos. I get a lot of clients as referrals that have been burned by bad self proclaimed graphic designers that had little no schooling in design.

    Secondly I would make sure that you as the owner of a business knows the basics of what makes a logo great. One of my favorite articles that I like to share with my clients on logo design is http://justcreativedesign.com/2008/01/08/how-to-design-a-logo/

    My other advice is make sure it looks just as good in black and white as it does in color and that your graphic designer gives you a copy of the logo in a vector format such as an Illustrator file .ai or .eps
    A vector unlike a raster image is scalable to any size without loss of resolution no matter how large you need to make your logo.

    Just my two cents. Good Luck. I hope you get a logo you and your customers love for years and years to come.

  • This discussion is why logo design is the most challenging graphic design work. In my experience, you either hit the concept nail on the head in the first round of designs or the work and revisions are endless as clients weigh their preferences and show the designs to their family and friends for more input. A favorite memory is a client who carried the designs to different light sources in his office: “I like it in natural light but not under a lamp.”

    Any flat price for a logo design is a good deal. It might help if you knew exactly what you were getting for whatever prices is quoted. I tend to tell them I’ll present five concepts and two rounds of revisions when quoting on the low end. Anything after that is subject to an hourly rate.

    Canned logo programs tend to rely on ovals and swishes a lot. You can spot them a mile away.

    I think your decision to go with the $300 deal is probably a good idea. You’ll get real dialog from a real person.

  • You all make very good comments.   While I LOVE making logos, it is but a hobby for me.   My other recommendation would be to always remember that you are the customer – especially if you are paying someone to create the logo.   While we all put a little of ourselves into anything we create, be it written word or graphical design, you – the customer – should be the one who is happy with the logo.  Shy away from designers who insist upon their style or their way of doing things.  If you find yourself in this position, don’t pay for something that you are not 100% committed to using.  
    It is yours and it will represent you.…so, I encourage you to go with your gut and choose the design that works best for you.

  • I would also urge to go with the professional designer. Being a designer myself I have seen some really bad jobs with the ‘crowd-sourcing’ sites. Everything from non-vector logos to having a logo almost exactly like the other 20 submissions the crowd-source designer entered. Yes you can get lucky and find someone who knows what they are doing but you are taking a chance. 

    You are going to have your company logo probably for the next 5-10 years and it becomes the image of your business so be sure to spend the time and money to get it right in the beginning.


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