said 1 year, 4 months ago:
This discussion is why logo design is the most challenging graphic design work. In my experience, you either hit the concept nail on the head in the first round of designs or the work and revisions are endless as clients weigh their preferences and show the designs to their family and friends for more input. A favorite memory is a client who carried the designs to different light sources in his office: “I like it in natural light but not under a lamp.”
Any flat price for a logo design is a good deal. It might help if you knew exactly what you were getting for whatever prices is quoted. I tend to tell them I’ll present five concepts and two rounds of revisions when quoting on the low end. Anything after that is subject to an hourly rate.
Canned logo programs tend to rely on ovals and swishes a lot. You can spot them a mile away.
I think your decision to go with the $300 deal is probably a good idea. You’ll get real dialog from a real person.