Small Business | Forum « local LOCAL local

local LOCAL local (9 posts)

Topic tags: marketing for brick and mortar, social media marketing plan

Ann at greenoak said
1 year, 4 months ago:
my social media is aimed at local…getting people to my store..we dont sell on line….. i would love to hear about some great local plots that you have seen your local businesses use….or that you do as a local business…
one i know is a resturant…she posts her specials every morning….every day i know what i could get for lunch from her..it keeps her resturant on my mind ……its super clean and clear and short with a little graphic..andits there every morning like clockwork…….also she makes bigger posts when something extra neat is going on…or she has aan event,like a valentines dinner.
@annfurnivall | # | Top
Dea Irby said
1 year, 4 months ago:
What type store do you have? If you are a brick and mortar, do you access foursquare?
@deairby | # | Top
Robin Carlisle said
1 year, 4 months ago:
@annfurnivall Anne, I like to put first things first, starting with verifying and optimizing your Google Local Places Page to the max — lots of details, max photos, videos, coupons, offers, etc.
Your Places page done right can boost your Google Page SERP ranking, getting your business closer to the top of the first page, if you have a website, and generating foot traffic even if you don’t yet have one.
I assume you have a customer email list to send an email newsletter to with your “offers” or special promotions. Dea’s right, however, in that we need to know a bit more about who your ideal customer is, what their problems or needs or wants are, and what solutions your business provides to them.
The restaurant owner’s customers obviously want to know “what’s for lunch” so they don’t miss a good one — a great example of how this owner is thinking of her customer’s wants.
By the same token, what do your customers or prospects reeeeeeeeally want? Give them that through your business and they” not only love you, they’ll bring more friends.
So give us a wee bit more info and perhaps we can better help you brainstorm here. Okey dokey?
Robin Carlisle
@atlantarobin | # | Top
Ann at greenoak said
1 year, 4 months ago:
@atlantarobin…thanks robin…we do most of what you mentioned..thats a great list!!!.. but mainly   i was   wanting to hear about other local users and how they do it..
do you follow any? so you see any neat examples out there?
our store is   deep into all this.   http://www.facebook.com/greenoakantiques with over 2000 fans….and we are on the first page of   google   for our main key word..
im hoping there are some other heavy local users on here…would love to hear   plots and whats working out there and their/your pages……
i wasnt   trying to talk about our problems…altho they are there of course…mostly about focus, we cover so much….and figuring out our new customers… the old words dont fit and i dont have a good new keyword..we used to be all antiques now we are selling to new buyers and we are half new and half old and garden too…and recycled ….so its pretty   confusing and messy…. we have a great group of   customers tho!!!!
you are right…the resturants   path is a lot simpler than ours…. my best thing is pictures i guess….and not   trying to sell in every facebook post…. i dont go for contests   or tons of specials …more about what just came in or whats exciting …
@deairby yes we are brick and mortar… http://www.greenoakantiques.com and we are on 4 square…. do you know any   neat brick and mortar stores that use   social media well? thats what im hoping to read about…real world examples……
@annfurnivall | # | Top
Dea Irby said
1 year, 4 months ago:
went to your site, awesome store and offerings, we have your twin here in Georgia…. I am going to post your question in a different way to see if we get more of what you are looking for … @annfurnivall
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Dea Irby said
1 year, 4 months ago:
Let’s see if we get a response to this thread: http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/brick-and-mortar-social-media-success-stories/ @annfurnivall Here is your twin http://www.artfullbarn.com/ 
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Ann at greenoak said
1 year, 4 months ago:
@deairby thanks…maybe we will see some interesting cases…i enjoyed the link you posted…
@annfurnivall | # | Top
Erik Deckers said
1 year, 4 months ago:
@annfurnivall Also try Twellowhood.com. It’s an offshoot of Twellow, which is a directory of Twitter users where you can search their bio (Twitter doesn’t do that).
Twellowhood lets you search people based on their geographic location. Set up an account, and then drill down to the people in your area. Twellowhood will let you follow those people on Twitter right from the site. They’ll see your following them, and hopefully start following you back.
Next, go to Twitter.com and set up a list of your local Twitter users. Then incorporate that list into your Twitter browser (Hootsuite, Tweetdeck, whatever), and pay attention to them. Converse with the people in the list about whatever they’re talking about, and answer any questions that you can. Especially hook up with and talk with interior designers, realtors, and anyone who would be interested in your antiques.
@erikdeckers | # | Top
Ann at greenoak said
1 year, 4 months ago:
thaks eric….im not interested in twitter…we have 2200 fb fans and now pinterest….thats where i need to be…
i dont really get twitter and dont hear about it much in the store…i hear about it online a lot tho….
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