said 1 year, 4 months ago:
Jon is absolutely right. In the short-term, I would also focus on my content that is valuable, relevant, and compelling. Video in your case may be great. You can video a session, provide a tip, or record a testimonial from a client.
Content is the key, and when talking about websites I always say there are two issues:
1. How will you get them to your website? i.e. search engines like Google, social media, blog, post comments on other blogs, and email.
Put it on YouTube, and in the description field put a link to your website.
There is so much more I can’t cover or I’d be writing a book. Hopefully, some other can chime in.
2. What do think about you after they find the website?
You have 1/20th of a second to make an initial impression. So, look and feel is extremely important. Then functionality, ie everything works and I’m always two clicks away from where I want to be.