I’ve heard that getting your website link on other websites increases search engine results. Is this true? I’m new to the social media phenomenon and am looking for ways to increase the online presence of my martial arts business. Thanks in advance for your comments!

@brianjohns  @dakotalocal

Jon is absolutely right. In the short-term, I would also focus on my content that is valuable, relevant, and compelling. Video in your case may be great. You can video a session, provide a tip, or record a testimonial from a client.

Content is the key, and when talking about websites I always say there are two issues:

1. How will you get them to your website? i.e. search engines like Google, social media, blog, post comments on other blogs, and email.

Put it on YouTube, and in the description field put a link to your website.

There is so much more I can’t cover or I’d be writing a book. Hopefully, some other can chime in.

2. What do think about you after they find the website?

You have 1/20th of a second to make an initial impression. So, look and feel is extremely important. Then functionality, ie everything works and I’m always two clicks away from where I want to be.

Don

@dakotalocal

That’s what’s great about SME. Sometimes we are so focused that we miss the obvious. It happens to us all.

Glad I could in small way!
Don

Yes, this is true. You can add your social media links to your sites, and vice versa. Great info from everyone.  Enjoyed reading the responses. 

 However, you should really be focusing the keywords and keyword phrases you are using with your linking efforts.  That is what will get your sites up in the search results.  You can have all the links you want and they will not matter if no one can find them or you….  

Internet marketing tools make a difference in how we find success in social media. 

@brianjohns You can also create more websites with keyword rich domain names and create simple squeeze pages (landing pages) that have a YouTube video and content that screams calls-to-action. You then link back to your website and SM accounts using keywords and long-tail keyword phrases.