said 1 year ago:
Brilliant, thanks for that guys! Some great answers. @annfurnivall LinkedIn works best (from a lead gen perspective anyway!!) for B2B marketers so if you are looking for retail customers Facebook, Pintrest and Twitter would probably work best. However I would encourage you to look beyond lead-gen and think about the added value stuff that will benefit you in the long-term.
For example, I have spoken at two international conferences in the last two years, which were opportunities that came about through my active involvement in Groups. This does not immediately result in new business but goes a long way to establishing yourself as a subject expert (something we are all trying to achieve) plus there has been the invaluable sharing of best practice with industry contacts and the networking aspect too.
@deairby it was more Company Pages than Groups I was looking for but the SME Groups are a fantastic example of how a group should be set up and run. The companies I decided to feature were PepsiCo and Chevron as my examples of best practice in this area.
@rich-brooks thanks a bunch for all these links. Better get busy reading!!