Small Business | Forum « LinkedIn : What Companies Do You Think Are Using Company Pages Well?

LinkedIn : What Companies Do You Think Are Using Company Pages Well? (7 posts)

Topic tags: linkedin company pages

Alan Martin said
1 year, 1 month ago:
Hi Folks, I am putting together a LinkedIn presentation and want to showcase companies that are using the Company Pages well. Feel free to also say why you have chosen a particular company i.e what you think they are doing well!
Alan
@chatmarketing | # | Top
Ann at greenoak said
1 year, 1 month ago:
@chatmarketing such a good question alan…
. heres my take from the other end of the spectrum…. i see linked in as a place for job seekers….more than   a place to find retail customers….and thats what im looking for… , so i dont think linked in would be a good suggestion for a business like mine….   .i dont think my target audience would go to linked in to see where they wanted to go shopping   ….or where to have a girls day out….
..i never have any service work done over the internet…so im not looking for   internet marketers or service   people….
i did sign up and get   some requests but i never do anything with it….
but if i were looking for a job or building a career i would   thnk linked in would be great..
@annfurnivall | # | Top
Dea Irby said
1 year, 1 month ago:
Michael Stelzner from here (SME) has a LinkedIn page for people attending the upcoming Summit event. It is by invitation so I don’t know if you can go and see it. The group is Social Media Success Summit. Hope this helps, Alan. @chatmarketing
@deairby | # | Top
Rich Brooks said
1 year, 1 month ago:
@chatmarketing
I remember reading an article on that recently. This is not that article, but does have some places to start: http://www.singlegrain.com/blog/9-companies-doing-linkedin-right/
Hubspot does a good job: http://www.linkedin.com/company/hubspot
Here’s an article by Hubspot w/examples: http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx
And here’s a good one…esp. the careers section: http://www.linkedin.com/company/virginia-mason-medical-center
And there’s ours. Kind of a work in progress. Fleshing out the services tab now: http://www.linkedin.com/company/flyte-new-media
@rich-brooks | # | Top
Alan Martin said
1 year, 1 month ago:
Brilliant, thanks for that guys! Some great answers. @annfurnivall LinkedIn works best (from a lead gen perspective anyway!!) for B2B marketers so if you are looking for retail customers Facebook, Pintrest and Twitter would probably work best. However I would encourage you to look beyond lead-gen and think about the added value stuff that will benefit you in the long-term.
For example, I have spoken at two international conferences in the last two years, which were opportunities that came about through my active involvement in Groups. This does not immediately result in new business but goes a long way to establishing yourself as a subject expert (something we are all trying to achieve) plus there has been the invaluable sharing of best practice with industry contacts and the networking aspect too.
@deairby it was more Company Pages than Groups I was looking for but the SME Groups are a fantastic example of how a group should be set up and run. The companies I decided to feature were PepsiCo and Chevron as my examples of best practice in this area.
@rich-brooks thanks a bunch for all these links. Better get busy reading!!
@chatmarketing | # | Top
Ann at greenoak said
1 year, 1 month ago:
@chatmarketing.. thanks alan….i can see   some good points there for us…. not crucial   now but good if i could make the time….our store is a boiler room of hard work and a big   work load every day…we signed up and just put it off   and really didnt explore it….
.. …. we do a lot of b2 b….but for us its finding   other stores or salons or resturants who   would   buy our store fixtures…so that would be a reason too…..
i would have to have someone   here set it up for me again, i got a new computer and   im disconnected from it now…….then i could do it maybe….
@annfurnivall | # | Top
Alexandra Lutyens said
1 year, 1 month ago:
Hey Alan – I’ve searched in vain for creative companies that use LinkedIn well, so I’ll be interested if you do come up with any. The main reason we have found it hard to really build good case studies (insight creative new zealand) is that the templates don’t allow for much flexibility in the presentation.This is no help to you – but leads me to a point that may be worth noting which is that Companies that use LinkedIn well are not necessarily those that present or use their company pages the best – but more those that actively use LinkedIn’s tools to enhance other marketing properties. Social Media Examiner is still one of my favourite cases in point – the combination of their webcast (and recorded) Summit with their LinkedIn discussion group was one of the most useful community building and information transfer experiences I have had.
@lutyens | # | Top