Small Business | Forum « LinkedIn – Company Pages vs. Group

LinkedIn – Company Pages vs. Group (8 posts)

Topic tags: company page, group page, linkedin

said
1 year, 1 month ago:
I’m not sure if this was already a topic in the past but I’m making it one now!
So, the company I work for has both a Company page and a Group page on LinkedIn. In our letters to new customers we encourage them to follow our group on Linkedin, is this the way to go? I noticed other companies try to send people to their company page. I like the group because we can interact and post things (though we get little reply right now).
What is your input on this? Do you use a company or group page to attract customers?
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Diane Aull said
1 year, 1 month ago:
We use a company page. You can post status updates to the company page, and people can comment, which gives you some basic interactivity. In addition, using the company page you almost get a little mini-website with company info, products/services and (if you have them) job openings.
Whenever you post a new status update, it gets pushed out in the timeline to people who follow the company page, which can make your status updates more visible.
You could use a group, too — no law that says you can’t do both! — but if you can only do one I think for promoting the company and its offerings, a company page is the better alternative.
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Joan Muschamp (Fagnani) said
1 year, 1 month ago:
@hayleymonsell I have a company page, and am like that I can build out the products and services pages. @dianeaull is right that you can share status updates which does give some “community” as well. If you really want a dedicated community for customers, I would personally look into other programs such as ning.com to build it outside of LinkedIn and tie in with your website and brand.
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April Welch said
1 year, 1 month ago:
Such a great topic!
I’ve been tasked with creating the LinkedIn presence for a conference coming this fall – which would be better in that scenerio? The group or the page? I’ve already set up the FB page & the twitter acct, but the client wants to be sure to catch the attention of our professionals over on LI.
@aprilwelch | # | Top
Diane Aull said
1 year, 1 month ago:
For specific, one-time events I’ve usually seen those done as groups. The advantage to that is that participants can easily network with each other, as they will all share a common group membership.
The group also allows for more open back-and-forth communication among the participants, which they may appreciate. Helps them coordinate “after hours” activities, decide which sessions to attend, that sort of thing.
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Kristy C. Cartier said
1 year, 1 month ago:
@aprilwelch I agree with @dianeaull about creating a group for an event. Social Media for Nonprofits – Conference Series did a great job. The conversation continues even though the series has slowed down (or even ended).
I think the Company Pages are just another way to build trust and your brand by showcasing your activity and employees expertise. Page updates are included in the followers feeds so they can Like, Share and Comment. @joanmuschampfagnani I’m following you
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Dee Reinhardt said
1 year, 1 month ago:
@dianeaull gave very good pros about building a company page, as well as explaining the benefits of creating a group for a one time event.
At this time, only the approved representatives of a company can post company status updates. Since at this time you cannot tweet company updates or share them with groups, I share it from my personal profile with groups that I think may find value. My personal updates can be tweeted.
Alternatively, any member of a group can initiate a discussion in a group. Discussion, similar to these forums, are possible in a group that are not available with a company status update.
Job postings are available on both company pages and groups.
An annual conference is a great way to start a group, that could be kept active throughout the year.
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said
1 year, 1 month ago:
Thanks for the great input! I will have to discuss with my boss which direction he’d like to go in. He seems all about getting people to join our group but I’m not sure (after reading everything) that is the best idea. Maybe we need to put more work into our company page.
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