said 9 months, 1 week ago:
What many folks believe, undeservedly, is that LinkedIn is a site only for recruiters and headhunters – and that that is an undeniable aspect of the connections built, that is not true that it’s ONLY for recruiting. If one is reluctant to join LinkedIn, hesitant to accept any additional connections (yeah, you can stick with your Contact Management Program instead), are don’t know how to reach out to develop relationships with folks on LinkedIn – yes – you are wasting your time. But it’s just like Facebook – if you don’t put the ‘right’ efforts into it, you will not get the right results.
I recently gave a class to a business and marketing development peer, and when he found out what he can actually do with LinkedIn- he took every single one of the tips I gave him and his business had doubled in the last four months – because he takes the time to develop the relationships on LinkedIn (as have I).
Rich is doing it well – accepting all the invites once a week – and even responding with a short copy and paste friendly note. Those folks will remember him when/if he needs to reach out to the community to develop business or obtain an answer. Folks like it when someone pays attention to them!
For me – the only ones I don’t respond to are those who create a ‘business’ profile with the ‘personal’ profile (and I send them notices that LinkedIn will freeze their account). Many quickly ‘fix’ the problem and do it the right way, and I accept them because they are concious of doing it correctly.
How do I develop all my connections? I ask a truly intriguing question about once every two or three weeks, and I respond personally to every single person who answers, either thanking them or asking a more in-depth question, which opens up a dialogue, and makes them remember me. IF they are not currently connected to me, then I invite them to send me an invite – and 99% of them do!
I love LinkedIn and used in-depth, and appropriately, you can make great headway into B2B development!