said 1 year, 4 months ago:
Link building provides two main benefits to small business’s online presence: first, it increases your search engine visibility as it’s an important variable in their ranking algorithm.
Second, it creates more paths to your content.
That being said, you’ll still need quality content that helps convert visitors into customers.
@jfouts is right w/some of her concerns about link building.
Right now my favorite way of create quality, incoming links is to do guest blogging at other blogs and create links back to my own site and/or blog.
Is that what you were looking for?