Hello fellow members. I am very new to this so not sure if I am doing this right…?
Anyway, my site has dropped from page 1/2 to page 10 overnight for the main keywords. Not sure what to do – any suggestions?

All the best

Sutinder

Hello – @rajasbanquet –  

Good advice from Rich.  You might want to post the URL to your website so we can take a look too. 

Eileen

This is where Google Analytics becomes your friend. We also find it valuable to have a second KW tracker http://goo.gl/R9jGB where we track 1000 keywords for $16/mo. That said if you watch the ebb and flow of KW’s you’ll see swings of more than 200 SERPS weekly for lots of KW’s in both directions so next week things may revert. @Rich Brooks is absolutely right but I’d like to expand. to focus on a handful of keywords is not a good practice - Remember BP (Before Panda) ” We’ll get 5 keywords on the first page of Google guaranteed”! I blew a few grand chasing that dream until the light went off – Your top keywords should not drive the majority of your traffic – If you look at your GA you’ll see if you have 10,000 monthly unique visitors they we’re probably driven there by more than 5000 search terms. Longtails have a much higher conversion rate. Look at the overall health of the site To get you some movement look at all today’s position 11 – 20 keywords as it’s easier to push them a few SERPS to page one using @Rich Brooks recommendations than chasing SERP 55.Without getting deep into your site – I would put your “about us” content on your home page get alt tags on your images

@mitch-rezman

Many thanks for your reply. Yes, I can see what you mean about the about-us page and the home page. I shall have a look at that and perhaps add more contact to the new home page.

Should image alt be short (2-3words) or should they be fully descriptive and should I try and use keywords?

@supereb

Many thanks for your very helpful comments.

Sutinder