Joan Muschamp (Fagnani)
said 1 year, 1 month ago:
@idamarlene The tips from @debbielynnava @trudyd1474 and @suzannepetryshyn are good. Here’s mine:
Have your signup form above the fold on the page. If this is for list building then I would only ask for a name and email. Make sure you have an autoresponder opt-in to confirm, and at least one additional autoresponder message to engage.
Use a problem oriented headline in the social media outlets and do a bit of agitation on the problem, and present your offer as a solution. This means you probably need to offer a freebie, such as “10 tips to X” as well as a newsletter signup. The freebie will grab attention that a newsletter won’t, but the newsletter opt-in gives you a constant way to reach out to them and further engage.
In your autoresponder campaign, consider what your next steps are–how do you plan to further engage and get them closer to being a customer.
That of course depends on what you sell.