@polly bingham Just drop the URL into the Google external Keyword tool and you’ll get all the keywords that Google thinks are relevant

@roryramsden I wonder if a word cloud tool, such as Wordle, would also bring out the keywords in a competitor’s content? 

@pollyb

To determine which words a competitor is using on their site, you only need to look at their site!

If they’ve done some SEO, you can expect to find their targeted keywords in their page titles, headers, body copy and intrasite links.

@roryramsden is also right on his tip using the Google Keyword Tool. 

You can also view source. Even though most SEO agree that meta-keywords are worthless, you still find companies “showing their hand” by putting all their targeted keywords in the meta-tags for each page.

Something to keep in mind: just because a competitor is targeting specific words doesn’t mean that they know what they’re doing, or that those are the best keywords for you!

Another great tool for word cloud is when you have clients that are job searching, going to the companies websites and taking their content and putting in a word cloud.  As well as using it for competitors.  Also easy to find out with LinkedIN using the advanced search tool and drop box for keywords.

@roryramsden @michellefontaine @kc_kreative @rich-brooks @charlynshelton-socialmediainterpreter @fredericgonzalo @robpeck

Thank you all so much for the input, looks like I’ll be a walking competitor keywords encyclopaedia now!

This has been really helpful while my company is rebranding their online image

@roryramsden

I put a url in Rory and lots of keywords came up, how do I know which ones are relevant to the website?

@polly bingham … If you put a URL into the Google Keyword tool, it will tell you all the keywords that it thinks are relevant to that site so all of the KWs shown are relevant.

Put the same URL into the SEOmoz term extractor tool and you may get a slightly different answer but comparing the two will help to narrow down your research

Then you should focus on the ones which get the most traffic… To decide which are the most easy to rank for use a tool like marketsamurai.com which will analyse the KWs for you

Start with the highest traffic long tail KWs and get ranked for these

@Marlene Gavens @polly bingham
I took a look at http://www.webstatsdomain.com/ and whilst it probably gives you a general overview of a site, the KWs it throws up are limited.

Let me throw out push2check.com here, too, as it has a button for just about every tool you can think of all on one little neat page. Very convenient when trying to remember the dozens of cool tools you wish you could remember.

push2check.com

Robin Carlisle