Small Business | Forum « Keywords from ”Outsiders”

Keywords from ”Outsiders” (8 posts)

Topic tags: Google+, keywords

Jesse Hyde said
3 months, 1 week ago:
I work for a small IT company in Idaho. In the IT industry the language is completely different. I have the challenge of translating it to normal English. I fear I am becoming an IT insider and I’m loosing the context that “outsiders” need in order to make sense of what we do. We are a B2B company and most of our customers are small businesses as well. I’ve been doing some SEO that has proven fruitful on the keyword I have been focusing on but I want to make sure they are the right keywords (my big ones are “managed IT services” and IT infrastructure services”. I need some help from those of you who are part of a small businesses to help me come up with some good keywords you might search for when you are in need of IT help (not just computer repair, but complete infrastructure setup, management, maintenance, and repair – the whole package). Although perhaps someone looking for repair may be a potential customer. We just want to stay away from home users who have something go wrong with their computer ya know. Any suggestions? What would you small business guys search for in google for IT services at your business?
@jesse-hyde | # | Top
Ann at greenoak said
3 months, 1 week ago:
@jesse-hyde welcome to the forum… i would look at some of your big guys in your field and see what words work for them……
i have a small business with big internet presence and i have no idea what ……i t infrastructure services are…. so maybe it is too far in the bubble ,,,like you said….lol….what would a small business need from you might be a way to look at it too,,,
@annfurnivall | # | Top
E N Brown said
3 months, 1 week ago:
HI @jesse-hyde —
What you’re looking for is ‘plain spoken’ english. Try these:
business network setup - business network maintenance - business server setup - business server maintenance -
There are probably dozens more and we can brainstorm them more as we go along. Use the word ‘business’ in reference to your services and people will know you are not doing residential repairs.
Maybe more tomorrow!
Eileen
@supereb | # | Top
E N Brown said
3 months, 1 week ago:
@jesse-hyde
OH – Jesse, give us a link to your website so we can see how you are presenting your services – that might help us see what you have already as opposed to what you may need.
@supereb | # | Top
Rich Brooks said
3 months, 1 week ago:
@jesse-hyde
Do you have a current customer base? Send them a very short survey, asking them what phrases the use around the office to describe what they need, and ask them what their biggest IT challenge is.
I might also run those phrases through Google Adwords Keyword Tool to get more ideas as well.
Good luck!
@rich-brooks | # | Top
Ann at greenoak said
3 months, 1 week ago:
something seldom talked about is that the  ones who really might buy  the services  , the owners, might be even farther outside the tekk talk bubble than normal. their job is completely different…. ..{thinking of myself}….what we really care about is time and strategy and how it will actually help our business…… and maybe how to make all our computer   plans   work the best…..,and have better computer plans…
in other words my grandkid might understand what you are saying but hes not hiring….
@jesse-hyde and then the owners have to believe you…which is also a problem… becasue   there are so many sad stories out there where folks have paid good money for poor results….. probably for poor communication at the start…….that you really have some big hurdles to cross…
maybe you should somehow find a friend or mentor who is maybe a::: beautician[salon owners]   OR boutique owner or busy resturant owner    or  old business guy from SCORE..and see if he or she can hear what you are trying to   communicate to   potential business customers……….
we all want easier and more efficient…. !!!!!
@annfurnivall | # | Top
Jesse Hyde said
3 months ago:
Those are all great tips. Thanks all! Keep them coming if you have any more suggestions. In the meantime, I’ll try these out. @supereb, Our website is http://www.srv-it.com. Thanks again!
@jesse-hyde | # | Top
E N Brown said
3 months ago:
HI @jesse-hyde —
I see your biggest problem and will post that later today or tomorrow. This will take a little preparation.
Eileen
@supereb | # | Top