Is there an end to a product (4 posts)

Topic tags: business, marketing, sales, small business, strategy
  • TJ Schiltz
    Adventurer
    TJ Schiltz said
    8 months ago:

    I was having a discussion with some people the other day and I wanted to see what the consensus here was.

    We were talking about how companie/products started and finished. Mainly about the product and if a product has a time limit before it is no longer profitable for a distributor. Personally, I said that if you can find a company/product that everyone can benefit from, no matter what generation/age group, that the profitability would be endless. Some other thoughts were that no matter what product and how popular, it eventually would fade.

    Example: Mary Kay- made a lot of millionaires but now you do not hear of all they hype that you use to hear about.

    @tschiltz | # | Top
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    8 months ago:

    @tschiltz I do believe there is a product life cycle, and that if left unattended, a product will ultimately fade. The internet has changed things so radically that more people can enter the competitive fray–it’s not a bad thing, it just makes keeping up more difficult.

    The product/company need to stay relevant and meet the needs of the audience. At some point, being a mature product with a particular level of sales might suit the needs of the company, but it has to be looked at from an overall strategic perspective. Even then, it’s a lot more difficult to remain complacent in this age than it was 50 or 60 years ago.

    @joanmuschampfagnani | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    8 months ago:

    yes, there is an end to a product….when the market   dismisses it..when the  buyers quit  buying….altho it might  try and hang on way past its~ market says youre OVER date.

    ..but  there are some long , strong    survivors…coke….kleenex…standard oil..our local paper,100 yrs old…

    ..our store.,30 yrs…..we have changed  a lot  but   some main  core  things are  still there….and long  term is  great  your   customer  base  can   grow and  grow…. BUT if i have a product  within the store that  doesnt earn its keep….it  gets  kicked to the  kurb…  

    @joanmuschampfagnani good points  joan…

    @annfurnivall | # | Top
  • Dea Irby
    Legend
    Dea Irby said
    8 months ago:

    great question and answers, thanks @tschiltz @joanmuschampfagnani @annfurnivall

    @deairby | # | Top

Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
Check out the Social Media Marketing Podcast!

Networking Clubs Leaderboard

Avatar ImageE
Ann at greenoakAnn
Avatar ImageChris
Kapil MudholkarKapil
Avatar ImageLydia
Avatar ImageJudith
Avatar ImageJameson
KMediaIrelandKMediaIrel
Avatar ImageHarry
Avatar ImageAlexandra
Learn more about the Networking Clubs

Recently Active Members

Leah Rosin
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Jenna Schultz
Profile picture of
Profile picture of
Profile picture of
Van Pappas, CFP®
Ann at greenoak
Profile picture of
Kim
 
Sign Up / via