said 1 year, 5 months ago:
I can see how Social Media can be a time sink, however it all comes down to how you manage yourself in my opinion.
For a business, I feel that not being seen in the Social Media space is a huge mistake.
It’s been said that people buy from those they know, like and trust. Social Media can serve as a pre-sell of a company and create a pseudo-relationship even before a prospect ever talks to anyone.
As for measuring the ROI, I recently heard of a very raw answer by Gary Vaynerchuk which can be found on Youtube.
A resource you may want to check out is http://www.zeromomentoftruth.com