E N Brown
said 1 year, 2 months ago:
Sheesh – I went back up and read over your question. I got off track with my answer by reading the other comments in the thread.
First is, have you scoped out what platform the competition is using? That simple question might help you decide which platform to use. Don’t be sucked into anything complicated – WordPress is probably the best CMS Blog platform out there, if that type of platform will do. I run about a dozen WP blogs and it is an excellent platform.
However, most businesses and here you are a tad sketchy ( I have no clue what type of business you are talking about ???? ) have a flagship website and a blog. It makes good business sense. Detailed business pages with staff, photos, products and all that hoo-ha and an integrated or off site blog with fresh content to satisfy news hounds or spew product announcements. Works well.
With WP, you do lose control somewhat over what’s behind the scenes. See, on page content is very important. Content is still King. But content behind the curtain is just as important. You don’t start worrying about back links until you have all your ducks in a row with the website itself.
For SEO you need several basic things: if possible a keyword rich URL, Keyword or key phrase in the meta title (what appears in the browser tab), same keyword(s) in the Page Title or Header Tag (H1), Subtitle Tags (H2,H3,H4), keywords in the content.
OK, so everyone knows that – but then add this – directory names, image names, image titles, image alt text, video names, video titles, etc.
Naming conventions are very important because it’s the words that are indexed by the search engine robots. SO use words to name things, not initials and not shortened, chopped up descriptions.
Some say keyword density on a page is not a factor and they would be dead wrong. If you take the top ten pages for any given keyword and compare the keyword density the top site will have the largest % of density and down the line. There may be an anomaly here and there due to heavy back linking but pretty much, for the most part, you’ll find density is a very important part of where you will land for organic search. You can check keyword density with a number of free tools online. Just search and find the ones you are comfortable with. You don’t have to buy a bunch of fancy SEO tools to do this.
As a writer, you know words are important – remember words are important in every aspect of a web presence too, and you’ll do better than everyone else.
PS – For many of the reasons I mentioned above, I recommend a website where you or someone you hire has control over the coding, naming conventions, directory names, etc. so a website can be built from the ground up with SEO “built in” – it is easier to build it in there than to rebuild or go over someone else’s bloated code and make corrections for simple SEO that could be done right the first time.