Darrell Ellens said
8 months, 4 weeks ago: Interest Graph Technology?
One example of interest graph technology in use is the new Brand-Sorter technology.
How Brand-Sorter technology works
- Down load the app.
- Then it will ask you to like or dislike 40 different brands. You swipe up if you like the brand, swipe down if you don’t. It only takes about 28 seconds to complete this game like process. Most people have made up their mind about the brand, the very second the see the logo.
- Within the 28 seconds we now know about 250 things about you, such as age, sex, education, income etc..etc… with a 85% accuracy rate. We also let you change any assumption we have made about you.
- One of the uses for this technology was developed for the Daily Deal industry, so in this particular case we then start showing you deals.
- You then scroll up if you like the deal and scroll down if you do not, you do not have to buy the deal, you just have to scroll up if you like it or down if you don’t and the app will place them so that you can view them later.
- The more you use the app, the more accurate it becomes. Eventually we will have 100 brands to determine more about you, and currently we have over 50k deals to help determine what you like. Eventually you will supply us with 1000 dimensions about you, without telling us your name.
- We’ve thought long and hard to devise a manner in which consumers can create their own anonymous profiles, called advertars™, and use them to personalize the information that comes their way. In this way, consumers are able to take back control.
There are many uses for this type of technology. It can be used for content, blogs, pictures, movies, shopping malls, mobile carriers etc.etc.. or any business with large inventories.
Privacy concerns are dealt with, along with eliminating a lot of the junk emails in you inbox.
This new technology is a finalist for a Consumer Trust Award and has also is doing very well in the inter-active app statistics.
