said 8 months, 1 week ago:
@kimberlyjimenez Infographics can be an amazing tool and are great when shared across Slideshare and others using Pinterest.
Maria Pergolino from Marketo held a session at Content Marketing World 2012 about using Infographics/Visual Storytelling to drive demand generation. I found her talk very helpful in outlining the multiple types of graphic types you could use and apply. Infographics was just one of the six she mentioned:1. Comics2. Memes3. Infographics4. Photos5. Video6. Visual Notetaking
Maria repeatedly said that you must think about HOW the customer wants to see the information. I haven’t created any infographics yet, but the visual notetaking is something I look forward to using soon.
If you do use a developer and start using graphics make sure everything is BRANDED so others don’t steal your material and claim it as their own!