If You had a Local Brick and Mortar How Might You Use Pinterest? (12 posts)

  • We have 3 businesses that are all brick and mortar establishments with no online selling (golf facilities).  I’ve racked my brain to think of a good way to make Pinterest work for me and have yet to come up with something.  Any ideas?

  • Maybe if there isn’t a clear utility to using Pinterest than you shouldn’t? 
    http://southfloridafilmmaker.com/the-bastardization-of-pinterest-has-begun-a-rant/ explains my thoughts on this better than I can. 

  • Perhaps a better understanding of what Pinterest is and does would be helpful. For me, at least, it would.

    I also have a local business with an online presence but don’t really sell product online. It’s often difficult to repair computers over the internet (but in some cases it can be done).

    Anyway, I looked at Pinterest and didn’t understand how it works.

    Anyone care to elaborate on this, please? Or is that a different topic?

  • Dave,

    Think of it as somewhere between Flickr, an imageboard (like 4chan lol), and virtual hoarding. 

    Basically you post pictures with comments and organize them how you like. 

  • first i would look at  golf on pinterest  and  see  if its  something interesting to    the  folks on there….my dh is an avid  golfer and  he  would never  get on pinterest……my  guess is  that  your time would  be   more productive  making  your  website and  facebook even  better and    more  important  for your  golfers….

      our  business is  the opposite …its about women, their homes, and  fun shopping…perfect  for the  pinterest  flock!!!

  • @annfurnivall ~ I’ve been surprised at the number of men on Pinterest ~ but there are lady golfers too.  Quite honestly (on a different topic but close), we just started our Twitter accounts.  When looking for people to follow, I took into account that we get a lot of women golfers and followed a lot of LPGA (Ladies Profressional Golf Assosiation) twitter accounts as well as PGA accounts.

    As for golf being or not being . . . that doesn’t matter much to me.  If I can find an idea to start with, I’ll make accounts for the courses and post to them.  It doesn’t have to ADVERTISE the courses.  It just needs to be there to keep the courses in our customers mind.  Face it, the more they see and think of you in a good way, the more apt they are to come to your establishment when they want to use a service that you provide.

    @daveholmes ~ Pinterest is basically a bunch of bulletin boards.  I think of it as my browser favorites hosted online.  If I find something that I can use later, I post it on one of my boards.  It may be cool photo that I want to reproduce or a household tip that I want to try.  You create any board you want (I think of them like folders) and post anything you want to save to them.

    Hope that helped a little.

  • i follow  several men on  pinterest….  some  really neat  ones…but   more inthe  arty  or  architectural  realms…maybe  the  golfers  are on there!!!  i wouldnt   be  bumping into  them…


  • @annfurnivall ~ I believe that if I can come up with a solid plan that will offer golfers (men and women) something to benefit them (not necessarily us), they will follow.  It may be your area, too.  In Michigan, golf is a favorite pasttime of all kinds of people, young old, and both genders. 

    I’m thinking I’ll start with Boards for tips, videos, and unique products.  None of which actually benefits us financially, but it would give our customers stuff they may enjoy.

  • @dedimason I just jumped into Pinterest myself, given that it’s suddenly all the rage. I just set one up for a client, they are a local car wash and it’s been challenging to get their customer base engaged socially so I’m giving this a shot.

    Much like your business, there are no products, just services, so I wracked my brain to come up with some things that would be related but interesting. 

    Here’s what I came up with for a car wash so it may inspire you to come up with ideas:

    Car art (painted, sculpted or otherwise) – Vintage cars – Famous cars from movies and books – “Clean” stuff (I went with a rubber ducky theme) – green stuff (“Green” is part of the company name) – infographics about cars, driving stats, etc. – actual photos of the car wash.

    Within about 30 seconds of starting I had a bunch of people already commenting and repinning, so that’s something. How does this drive sales? Well, my thought is to use it as a showcase for the facility by posting photos, driving people back to the website and also giving people the opportunity to add their own photos from their own experiences at the car wash. I also run email campaigns with incentives, so for example, next time they come to the car wash, take a photo and submit it for our board and we’ll give them a free wash.

    So for golf facilities I think you can do much the same. Famous courses – famous golfers – clubs (with pros/cons/review or recommendations?) – photos of your facility – maybe have some contests if that’s part of what you do at your facility and publish photos or invitations.

    Although I can’t say for sure that Pinterest is right for your business, there’s no doubt it’s popular and I think it’s fairly easy to put something together without a huge investment of time to test out whether it can work.

    PS: I’m a golfer, so you know there’s at least one of us on Pinterest!

  • ANOTHER USE FOR PINTEREST…a big plus im  geting  from  pinterest is  using it as a tool  to show  me whats  most popular…..  i have a board with  30  pictures on it, pictures of  things we  sell or  like we sell or at  least in the  same  general  field…just noticing   which pictures  get the most  repins   tells me a lot….it  will  help me  buy  better…

    its not   totally  scientific….since  color and  the  quality  of the photo  might  twist  the numbers a  bit…. but im  finding it  pretty   informative…..  ..

  • @dedimason  http://mashable.com/2012/01/19/pinterest-brands/ is a good place to start. Create folders with keywords to help draw interest. Post funny pics as well as informative pics. I think a good one is cool golf carts. That should drive interest in your account fast. Ask, “seen any cool golf carts lately?” Then post a pic of one. Get the pins started. Be sure to pin others and comment around your niche or demographic region. You can also link the pics that go into your Pinterest account via other social channels and synch up blog post pics to Pinterest. 

  • @carollynnrivera Great ideas!  Love the customer photo idea.  Your “vintage cars” idea lead me to think about how we’re in the middle of auto manufacturing territory . . . story boards for each of the Big 3′s history fits in well with our customers whom are mostly working for or retired from a Big 3 manufacturer.  I know, it was a leap from your original board, but it was one I needed.  Hope you have a great golf season (get that hole-in-one this year)! 

    So for golf facilities I think you can do much the same. Famous courses – famous golfers – clubs (with pros/cons/review or recommendations?) – photos of your facility – maybe have some contests if that’s part of what you do at your facility and publish photos or invitations.“  Love the ideas!

    Thanks for sharing :)

    @annfurnivall  Never thought of using it like that, but it would make a quick and easy analytic tool, even if it’s not ‘down to a science.’  It can show me what pics would get more interest when shared on FB or Twitter :)

    @seancookceo-salyrisstudios ~ Great article on Mashable!  Not sure how I missed that one.  They are alsway full of great info.  Thanks for the link.  Awesome idea about the board for cool golf carts!  Personally, we only have one (candy apple red 57 Chevy) and it gets moved around the courses regularly, always gaining massive attention wherever it is.  A board featuring lots of cool carts is bound to catch people’s eye!

    I’m going to have to seriously check Pinterest . . . I hadn’t seen a way to know demographic region.  I definitely want to target our area.  We don’t have a service that brings people from around the nation . . . we’re not Pebble Beach, LOL!

    Thanks for the great ideas :)

    Everyone . . . this was EXACTLY what I was looking for!  I didn’t want to blast our customers with advertising, I wanted a way to give them fun and enjoyment while keeping our name in their minds.  Of course, I’ll have a ‘special board’ that I post course news and specials to, but honestly, for Pinterest, that will be a sideline board . . . with lots of fun boards :)


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