said 1 year, 4 months ago:
What is your goal for participating in Social Media? I wrote this as a guest post a few months ago that may help. http://startyourownsmallbiz.com/guest-post-being-on-facebook-does-not-make-you-social/ (not my blog) Maybe instead of trying to glam HVAC you should try to stay “top-of-mind”.
For instance, I have never had to call a plumber in my life until 2 months ago when my Water heater started leaking. When I bought the house, they gave me the # of a plumber to call. I called them and the prices were outrageous; so I googled a bit. The plumber I chose wasn’t necessarily the most glamours but the web made them sound respectable. Their website, along with reviews on local.google.com and other sites helped me select them. I’m now a raving fan because they did such a great job. If I ever have to call a plumber again, I won’t have to do the research.
Start with your blog. Does it answer the questions that customers are asking you? Specifically, when a customer asks one of your repair people “What’s the deal with x?” That’s blog fodder. Your field techs need to recognize this and log it to pass on to the web department along with the proper answer. Had my local HVAC company (again, from the list the builder ave me) done that I could have saved $100 for them tool look and tell me that I needed to reset my outside breaker. (and I wouldn’t hate them so much for charging me $100 to tell me something they could have told me over the phone)
You don’t necessarily have to build fans, likes or followers, just be there and be top-of-mind when someone goes looking for HVAC in your area.