Hi all,

I handle all of the social media for the company I work for, The Marketing People, so of course I’ve heard about G+ and I’ve read about it a lot and I even have a personal account.

I’m thinking about setting it up for the company I work for but I’m not really sure how beneficial it is.
Don’t get me wrong, I understand what the benefits should be, but from my experience on my personal account it’s pretty quiet and there doesn’t seem to be much going on.

I wondered if anyone who is currently using it for business, especially B2B, could tell me how it’s helped their business?

Thanks

I really like Google+ , but I’m finding it hard to get the general public to move over from Facebook and that’s who the customers are.

I think it really depends on the business and it’s customers… A few companies (big and small) have come up with some creative uses for their G+ pages and the hangouts feature in particular, like using it to conduct a small webinar, class, or informal Q&A session. 
If you don’t have an immediate use for Google+ in your business then you may not need to do anything with it… for now.
But in my non-expert SEO opinion, at some point you may need to jump on the bandwagon because your G+ activity and profile is going to increasingly be tied in to the search engine performance of your company website.

Wedding businesses slow to use, but my Humanism/skepticism/free thought area of interest, and SEO is more robust with followers and interactions. I’m involved now to build for the future. http://Www.weddingsbythesea.com/socialmedia/google-plus.html has article and link to download some resources I gathered if your interested.

Here is another thread that is about Google+ @rosiebaillie http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/google-plus-quandry/

another thread: http://www.socialmediaexaminer.com/clubs/blogging/forum/topic/what-is-your-favourite-social-network-to-drive-traffic-to-your-blog/  and another thread:  http://www.socialmediaexaminer.com/clubs/blogging/forum/topic/google-merges-search-and-google-into-social-media/