Small Business | Forum « How to Use Social Media to Promote even ”Boring” Businesses!

How to Use Social Media to Promote even ”Boring” Businesses! (12 posts)

Topic tags: marketing, small business, social media

Kim Kline said
9 months, 3 weeks ago:
Even Businesses that fall into the “Boring” category (mine does!) can benefit from Social Media. This article outlines 6 tips to Help!
http://socialmediatoday.com/danielle-rodabaugh/664156/six-social-media-tips-business-owners-boring-industries
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Kristina said
9 months, 3 weeks ago:
Thank you for supplying this insightful article! Have you made any changes to your social media platforms after reading this? @kimkline
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Kim Kline said
9 months, 3 weeks ago:
@springboardpc Kristina, my biggest change has actually been in myself! My expectations have become somewhat different. I am more interested in building connections and trust than in the hard sell.
Of course I still want to promote my company, but the WAY in which I am doing that has changed.
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Russell Allert said
9 months, 3 weeks ago:
@kimkline
“Kristina, my biggest change has actually been in myself! My expectations have become somewhat different. I am more interested in building connections and trust than in the hard sell.
Of course I still want to promote my company, but the WAY in which I am doing that has changed.”
Nicely put, Kim!

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Kim Kline said
9 months, 3 weeks ago:
@russellallert Thank you Russell!
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Diane Bianchi said
9 months, 3 weeks ago:
@kimkline Thanks for the article
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Ann at greenoak said
9 months, 2 weeks ago:
i think this is really interesting problem/hurdle……..as a service provider you could really   give great help to a clients faceboook page   but your page   is so low in followers….. so you would look   kind of weak to the client you were trying to   get to hire you..they might think how can you help my page when yours is so low?….. ..if you talk about   followers dont count   that wouldnt ring true..you cant   say im going to do a great job for you but it wont show in likes…… so how do you   get over this?
i see and admire some  gurus out there who dont even   go for a facebook page themselves….. imho , its not a natural fit….if you are trying to serve small businesses they probably dont want to   talk about their    goals and problems on an open place like a facebook page….. but i guess you can still be a good go to page for them and be useful   ….
hopefully your actual work isnt boring..even tho it might not lend itself to   a big fun   facebook page…… ..hate to mention it but mine on monday    got   more response   than i have fans!!! and no promo…. it was on   the picture of people at the yardsale …… around 3400 reach   and 3200   fans….
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Kim Kline said
9 months, 2 weeks ago:
@annfurnivall Glad your weekend (and Monday!) went well. For me, Facebook is not my main focus. I get more professional referrals on LinkedIn, etc. However, I like to keep a Facebook presence, especially now that I have also started a blog!
And, no, I actually do NOT find my business boring (I really see something new almost every day! lol), but it is not a VISUAL type of business (which particularly lends itself to Facebook and Pinterest).
What I tend to like about Facebook is its “casualness” and being able to do things on a little more personal level.
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Melissa Holmes said
9 months, 2 weeks ago:
Great article for all businesses, not just ‘boring’ ones. I especially like point #2 – Socialize means Socialize
Thanks for sharing @kimkline !
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Kim Kline said
9 months, 2 weeks ago:
@melissaholmes Thanks Melissa! I also found a lot of the tips helpful, and interesting. While some may really be common sense, I appreciate them any way!
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Kelly Phillips said
9 months, 2 weeks ago:
One mistake we made early on in social media was trying to stick to just our business topics and services. We’ve learned to branch out and share articles from other people, relevant quotes, funny related pictures and things like that. Anything that might resonate or help our audience. It’s made a huge difference in engagement.
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Kim Kline said
9 months, 2 weeks ago:
@kellyphillipsnc I love your thoughts and have to agree totally! I have started to do this myself, and I find that it both makes my page more interesting and gets visitors to check out some of my other posts….and isn’t that our goal?!
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