How to sell an empty domain name inspiration/tips? (14 posts)

  • Hello,

    While cleaning up my “ideas in my head” i have decided to say goodbye to 2 concepts/empty domain names. As a small business owner i could use some extra cash for my other concepts so i am trying to sell the empty domain names.

    What i have done so far:

    • made a facebook page for each domain name (so far no 25 fans so no nice url)
    • signup on twitter
    • directly emailing companies, who might be interested (emailed 10 companies so far yesterday)
    • parked the domainnames on sedo

    I could use some extra tips, creative solutions on how to sell an empty domain name.

    Regards,Barry

  • HI @gotoandplaycom  

    I am in the same boat – I have (in my own companys’ name) 135 URLs of which about 60 could be sold. I still have to decide which to develop and which to sell.

    My plan is to make one website for selling these domains and use social media to spread the word about those. Sounds simple doesn’t it?  There are still a few items to check off a “waiting” list and when we can agree on prices, my crew and I will get to work selling the ones we are not going to develop. 

    The problem is that they could all be developed into something nice and some go back as much as 8 years so would also be worth a lot more money. I don’t know how to price these however, I also don’t want people to believe we are ripping them off – but age for a domain is not something to sneeze at. 

    This is not one of those deals where we snapped up domains that could have belonged to someone else.  We register domains with each new idea we have and some pan out and some do not.

    It’s time to clean house!  

    Eileen :D

  • Hi Eileen,

    Thank you for your insights. I indeed believe we have the same challenge. Also good to point out the age of a domain.At the moment I am in the process of selling one of my youngest (<3yrs) “kill-your-darling” domain name, for €150 by sedo. 

    I hope the 2 other domain names (10-12years old) will do much better. Still hoping for the one who registered a company name the same as one my domain names ;)

    Please keep me/us posted how your team is tackling this challenge.

    Cheers 

  • HI @gotoandplaycom 

    This is completely new ground for me, I’ve never sold a domain before.  I am waiting for someone who may have experience with this to chime in.  The thing is, I think I may be one of the most experienced folks here (doesn’t sound very humble but you know, what can I say?) but for this, I know diddly-squat, so am looking for help too.

    I will start by looking at what others are doing, when I figure out what to search for! Even that is odd. Sheesh.

    Eileen :D

  • Hi Barry @gotoandplaycom

    I did find this today —  http://www.dotsauce.com/2010/10/21/how-to-sell-domain-names/

    Am starting to research this today.  We may just have to help each other in this.

    Eileen :D

  • I had two domains that I bought from a broker about 5 years ago.   I listed them on Godaddy auction and had a home page saying they were for sale.  I did not get any inquires for about 9 months and sold it as quick as I could.  I thought the domains would bring a great deal of money, but I just broke even.

  • HI  @stevecurran  

    I don’t use Godaddy, for anything.  I use DOTDNR.com with an annual price tag of around $15.00 per year per domain. Although they have their own hosting, I don’t use that either.

    I always use an independent registrar.  When I first started out there was only one of those – but over the years I transferred all my domains to the one registrar I use now. I had problems with ownership using several other (whether cheaper or more expensive) registrars.

    Mostly, I will want to get my investment back but also charge for the age of the domain. That’s where the real value is located. 

    Thanks for your input – good to know.

    Eileen

  • I found a domain I want to buy, but I cannot find the owner.  I have reached out through their WHOIS information, but have not gotten any response.

    Any suggestions on the companies that will “grab” the site when it becomes available?

    Thanks,Steve

  • Hi,

    A little update i have sold one domainname by using sedo.com. I used the buy now option but didn’t realise the selling price was incl. VAT (here in NL it’s 21%) and 10% handling costs for sedo. So all i got was 70% of the buy now price.

    I am still not sure if i made the right choice by using Sedo.com, i have parked 3 domains and i got 2 domain names just for sale at sedo.com

    Maybe i should spent some more time making a one-page website and promoting the domain name. 

    Oh i joined amazon.com as an affiliate and i last week i have put 3 simple game products on an one page website. Maybe i can earn the yearly domain registration costs back by making 1 or 2 sales ;)

    Will keep you posted

    regards

  • @gotoandplaycom

    Barry, I’ve got about 20 or so I’d like to sell, too. Been busy this year slapping up simple websites for them and getting at least some traffic for them, as my research of those selling these on Flippa sounded like the best route for me.

    But I haven’t done a thing about this yet. Flippa sellers tell me this is easy peasy there, but quite honestly… haven’t had time to even look into it. 

    But now that 2012′s closing out, I’ve put it on my agenda this month to close out those 20+ before I pay for them again in January. Plus, I’d like the extra money for Christmas :)

    From the stories of Flippa sellers, I’d definitely ad all the marketing info, demographics, analytics, marketing ideas, etc. you can to the sales copy. You never know what will peak the interest of a buyer. While they may not be interested in the name itself, it could be the keywords you use for that site dovetails into their own niche and that’s the only reason they’d look twice at you. From that point, they’ll look at how they can content load and monetize your domain/site their way.

    So definitely… slap something up on that domain quick, especially if it’s an aged domain. An aged domain is far less valuable than a younger one that paints a better picture of what can be done with it. What’s gonna show up on a Wayback Machine? An active site, a parked site or nothing? I’d take active or parked over nothing any day.

    And while you’re emailing, share your keyword statistics, suggested content sources, and analytics, if you can. A name’s just a name, unless you show them how powerful and profitable it could be.

    Just my thoughts…

    Robin Carlisle

  • Just as an example… notice accomodation.net sold for around $25K with just a domain name and no website. Here’s a page of recent sales:

    https://flippa.com/just-sold?page=2
    It can give you an idea of how to position what you’ve got. It may even help you rethink selling certain domains when you realize you could do the same or better than some of these. Only about half of what’s at auction here sells over a 3-month time span. It’s a numbers game, to be sure. But as you’ll see, what sells usually boils down to what’s marketed best… not what IS best. From $1.00 to 6 figures, I’d recommend Flippa as your best bet, if you’ll just add a bit of content to your empty domains, dress them up a bit, and market it with solid data, no matter how pitiful you think that data is.
    Fluppa’s an eye-opener for sure…
    Robin Carlisle

  • One more Flippa.com suggestion… If you’re set on just selling the domain name, do an Advanced Search and put zeros in the range for things like monthly income, PR/page rank, etc. Be sure to put the real age in… or if you want to see what rock bottom domain-only sites get, put in 0-12 months for age. Even then, it’s an eyeopener. (Just remember that 50% sales rate, though. Meaning, do whatever you can copy-wise to make sure yours sell and you’re not in the non-selling 50%).

    After looking through 2,000 sales, I did notice one trend for domain-only sales. A whole lot of seo agencies out there are buying up seo agency names, so if you’ve got something geared toward seo and local marketing, they seem to always sell. Do an advanced search for domain-only with the zeroes like I told you, and you’ll see what I mean.

    Robin Carlisle @supereb @gotoandplaycom

  • Wow, Wow, Wow

    I am glad i joined the SME club after reading SME for the last 1/2 years. 

    @Robin Carlisle you got some great and valuable information. Have to reread it a couple of times as is that good ;)  Shame on me i didn’t know of flippa.com I am going to join flippa.com and try a lot of your suggestions. I start with putting up some interesting content on one of my internationallly domain names .
    As for your flippa example unfortunately i didn’t find the accomodation.net listing. But i have found the bettertravelguide listing and the seller put up some valuable information (if all he says is true) for me to “borrow/copy”.The seller didn’t however get into details about his main selling point (USP) for bettertravelguide, his landingpages 

    I will keep you posted on my selling quest.

    Cheers

  • Hi Barry  @gotoandplaycom   

    I’ve not tried to sell any of the domains at any broker sites.  I really think I can sell these myself.  One site that I own that did not pan out long term is here – the family lost contact with their guy in Africa — World Displaced Persons  — we kept the site up for years with photos and such but with no where to send the funds needed there, I finally replaced it with the current page. 

    Eileen 


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