How to handle it when owner keeps changing business direction? (16 posts)

Topic tags: focus, follow through, ideas
  • It would be pointless to share the many directions his visions keeps moving us.  My concern is this, I’m the newbie, I need a job, I actually ENJOY working for him, but how can I, a expert educator, reel him in to focus and follow through on one or even a set of static tutoring services instead of zigzagging all over with his abundance of dreams and visions? He has a day job, but this business is ALL I’ve got since retirement for teaching.

    Shhhhh……Barbara

  • Take control………….. and lay out a solid road map aka business plan predicated on the top 3 Wish List items and get him to commit to them.

  • Barbara – I agree with Dan – Make a solid plan to achieve his top 3- but be sure they really are his top 3 before you begin. Use mindjet to make a mindmap of all the ideas – maybe some are interconnected. As an expert educator, you are well poised to create a “curriculum” for him. Good luck!


  • @barbc ~ I almost had to laugh . . . because I know that person (not YOUR person, but the personality) . . . I live with him and fight my way through running 3 golf courses with him every day.  He has a million ideas but getting him to make a decision about anything is like pulling teeth from the proverbial running horse.

    *sigh*

    I wish you luck.  The only way I make any headway is by hounding mine to death . . . but he’s also kind of ‘stuck’ with me.

  • Well, I can certainly relate to this kind of personality, trust me… Not easy to deal with, but Dan gave you some good advice already. One trick I have applied is to put dollar figures on plans that change, as we all know there is a cost to changing course. Can be a real cost, i.e. brochures in production, or it can be intangible costs, i.e. troops motivation sinking. Either one can be calculated, for example if turnover is high, there is a problem with the company culture, and this can stem from leadership, or lack thereof…

    Not easy to always relate things with dollar figures, but sometimes that’s all some folks will understand.

    Good luck!

  • Agree with the suggestions above.  To effectively run a social media campaign (or any campaign for that matter), there needs to be direction and there needs to be a solid focus.  Without that, your branding efforts are wasted and your potential customers get confused and simply move on.

    I would have a heart to heart with your client and emphasize this.  Nothing wrong with new ideas but they should be an offshoot of the central idea that keeps your efforts moving forward.  Too many ideas and you’re simply throwing things against the wall and seeing what sticks.

  • LOL – I can relate.  I’ve been working with my main client for awhile now and engagement is up on his page, then he comes to me and says he’s not really comfortable being “out” there so much on Facebook (!!) and wants to scale back how often the posts go out!! at least I talked him out posting of just a few times a week back to once a day. Then he wanted posts that are all business – not selling, just facts about his industry.  Especially facts that pertain solely to our local area, even though his Facebook influence is nationwide!  Some people just need more patience and A LOT more coaching as to how social media is best used effectively. Its not the traditional way to market and many otherwise intelligent people can have a hard time grasping the concept.

  • @barbc This is very common with small business owners. Sometimes it’s idea overflow, but sometimes it is also fear of not enough revenue.

    I agree that you have to revisit his business plan and his strategic marekting plan with him.  Make sure he has his specific ideal customer profile. It also behooves you, despite needing the work, to make your concerns clear. You can do this just with him, so you are not engaging battle in front of others. But make sure it’s clear and in writing, so you are covered when and if fails. If something pans out, you can always tell him “Great Idea”

  • Having been thru this myself I would like to add that fear is a major factor with many business owners: fear of failure, fear of success.  One small business owner was afraid of negative comments being posted on social media so refused to participate and still hasn’t to this day. 

    Fear of success can be brought on by the owner not knowing how to grow his business, how to reruit and retain good people. 

    Best advice I can give is be prepared, stay focused, and don’t be afraid to move on if your gut feeling is telling you that you are wasting your time.

  • This is why I double the anticipated cost for start ups. An established company can tell you who they are, and you can implement. Simple! A start up does NOT yet know who they are (kinda like a 14 year old – no matter how much they shout it, it just is not true yet). So there will be many changes. Keep your emotions out of it and train them in the cost of their vacillations by invoicing detailed  and often – let them know what it costs, otherwise all the pain will be on you and all the gain on them. Bitter? Me?

  • I think @DonGrandy is on the right track.  We’d probably fire the client.  Seriously.

    One of the advantages in having your own consulting business is the ability to accept only the clients you really want to work with.  There are plenty of people who know what they want and can articulate it clearly so you are readily able to meet their needs.  They’re a pleasure to work with.  In contrast, an entrepreneur who shifts direction that rapidly is a costly time waster.

    Firing him needn’t be confrontational.  The face-saving approach is to be too busy to respond to his latest brainstorm.

    Finding new clients can be as straightforward as joining a business networking group.  You can likely replace the lost revenue fairly quickly.

  • This is a sign of the times. Directions change quickly.

    There have always been people with this type of personality, but the changing world has given them a bit more power and influence. They have new tools at their disposal and are eager to use them. You may be more important than ever.  You MUST let your client be this way. The world needs this type of person. There needs to be the rudder and that can be your job — if you choose to accept it. 

    Ask him/her what three objectives YOU should be working on. When the lofty idea start to flow, redirect the conversation to how they relate to the defined objectives. There may be a connection he/she hasn’t thought of. There may be none at all. But at least, you’ve pointed out that it is new and additional work that will steal time and resources from the stated objectives.

    You can help steady the course.

    At some point, you may need to point to results and have a conversation about needing results in one arena before tackling new ideas.

    “Mr Client, we are making the following progress on Objectives 1 and 2 and we’ve just started Objective 3. What should we give up working on if we start on Objective 4 today?”

    I’m not sure about the advice about assigning dollars to things. This type of personality doesn’t value money that way and may not enjoy working with people who do — even if it’s good for ‘em. Directing conversation toward results may be a better currency.

    If you can handle it, this type of person can be exciting to be around.

    Just imagine if all the ideas actually worked!

  • Great conversation, enjoyed reading @judithgotwald @abigailgorton @dongrandy @joanmuschampfagnani @susanlynch @gregorybuford @barbc @dfriesland @kellyashtonbradley  @fredericgonzalo @dedimason 

  • I appreciate everyone’s input so far.
    I like the idea of 3 main objectives. My main client right now has some really great vision and dreams. Fear can be difficult for her but we are making  headway to get her a facebook presence and not throw in the towel.
    I am taking very seriously the suggestions and going to further implement this week in our meetings. I indeed want to do my best and provide the best services for her web site and facebook presence. I am learning the rubber meets the road in working with clients in a valuable and relational way are very key.
    I am sure they could come times I will have to move on from clients and will deal with it at times come.

  • I don’t think I made something clear…..”the client” is the owner of the company I work for.  HE keeps changing directions.  He doesn’t know it yet, but the director over me is fed up.  She has two MA’s and has told me she’s moving on.  If she goes, I’ll go, probably substitute teaching, ick, but I’m accustomed to the rigidity of public schools and changing service directions every three weeks is wearing us out.  Difficult to hire tutors, change logo, etc.  He’s a wonderful human being, but, despite director’s pleading…he’s just not getting it.  I got informed today, from her, of yet another change.  Oy vey. We tutor in everything.  No we tutor just writing. We offer after school anytime tutoring for once a month fee. We dont. I’m supposed to be visiting principals of private schools, but I can’t tell them yesterday services when I know they’ll change tomorrow.  Sylvan and others are killing us, but he keeps idea-ing and groping.  Question: What would some of you think about me having private conversation with him and getting him to commit (with a word document poster) to at least a 90 day direction?
    @judithgotwald When the lofty idea start to flow, redirect the conversation to how they relate to the defined objectives. There may be a connection he/she hasn’t thought of. There may be none at all. But at least, you’ve pointed out that it is new and additional work that will steal time and resources from the stated objectives.

    I feel like if the director, my boss, hasn’t been able to rein him in , in 18 mos. how could I possibly be the one to follow to try the same? Sigh…..I feel her communication skills far outweigh mine.  He’s going to be sick, though she has told him of her unhappiness multiple times, when she leaves…she IS the profit maker for him.  Big shoes for me to fill.

  • @barbc Putting this together with your other posts that I have seen I am getting a fuller picture. In my opinion you are dealing with the misery of start up life. Constantly changing direction because no one knows the direction yet. They don’t know it because it doesn’t exist. Not their fault, just reality. This is very very tough. There are a LOT of business challenges here. Social Media is just one symptom of those challenges, not a cause and not a cure. My best personal advice would be to do what you are asked, while staying as emotionally un-involved as you can, and while looking for a new job. I don’t think you can  control this with signed documents and agreed objectives.


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