said 4 months, 3 weeks ago:
@deniserubright To make a long story short, business’s used to want to get listed in local directories, ie. in Canada everyone wants to be listed in the online Yellow Pages or we have other local Canadian directories specific to local communities or cities. Their reasoning for this was that those directories had their company name, descriptionn of business, contact details including their website. All those links to their website were counted for SEO for their website, not because people were checking those directories for local businesses. I rarely if ever check directories – most people don’t even know about most of them.
If your client has this in mind, getting the listings linked to his website, search engines don’t rate sites like that anymore, especially Google. I did a 4 part blog series on Content Marketing which included one post on how search engines have changed: http://www.alternativeofficeassistance.com/marketing/content/content-marketing-why-it-is-most-important-in-2012-part-3/
And more important, how many people search for businesses in the Yellow Pages anyway? They are looking for referrals and testimonials from people who know and trust local businesses.
That is why local networking in groups and networking through Social Media works far better than a local listing site OR sending out mailouts like advertising on flyers and newspapers and handouts. Referral Marketing and Word of Mouth Marketing is far more effective these days.
And, most people have smartphones. They search that way for local businesses with the help of “Yelp” or “Foursquare”. Very iimportant for all businesses to have a Google Places/Local account for searches for local businesses.
Just my thoughts….