I’m wondering how often you mail someone who signs up for your newsletter or updates.

Obviously, they will receive an acknowledgement, or confirmation (or both) after they sign up.

But after that, do you mail daily, every few days, weekly or just when you feel like updating?

Warren – Great question!  And I agree with Debbie’s answer – when someone first opts in to your list they have a high level of interest.  Your mission, then, is to nurture that interest to they point where they take an action, usually a personal contact.  So it’s not just how often you mail to them, it’s why you mail to them.  If you’re delivering good, interesting, relevant information, then 8-10 times over the first two weeks isn’t too much.  However, if your emails are simply sales pitches, then they’ll opt out on the first.

Another tactic you might try is to tell them how often they’ll hear from you when they opt in – is it to your daily eblast, weekly updates, monthly newsletter, etc.  If they know what to expect and you keep to that schedule, no problem.

Hope this helps,

Scott

@debbielynnava

I agree that they can hear from you too often and start ignoring your emails. So a balance has to be maintained between too much and out of sight, out of mind.

@scottstroud

I’ll stay connected to someone’s feed much longer if they are providing value. Sometimes longer than I should. I’ve noticed a few that provide really useful info at first, but then slowly but surely, their messages all turn into sales pitches.

I really like the idea of letting them know up front how often they will hear from you. Maybe not a bad idea to remind them of that every now and then…

@rich-brooks

I have to admit, when I get 2-3 emails from someone every week, I find myself opening fewer of them as time goes by.

Then I notice I have 50-60 or so un-opened emails from them and delete them all.

Once that happens a time or two, I unsubscribe.

If someone does post that often, I’d much rather get a “weekly update” so I can pick and choose which articles I look at.

Thanks to all of you for your comments and thoughts…have a Happy New year!