@rich-brooks @joanmuschampfagnani @melissaagnes
I agree with Joan and Melissa — I had professional business portraits taken and I purchased the license to use 4 different shots. I usually use “Laura in pink blouse” (see my SME avatar).
I think it helps establish brand identity to use the same photo across all platforms, and to use that photo for a year or two, as long as it’s a good, CURRENT photo that represents your brand message.
When people meet me in person, I often wear pink (because that’s a good color on me), and they immediately recognize me from my avatar photo.
I did an interview with a professional photographer and wrote an article titled, “15 Secrets for the Perfect Business Portrait.”
The article is geared to help those who are thinking of having a business portrait taken but aren’t sure if it’s worth the expense.