Joan Muschamp (Fagnani)
said 1 year, 3 months ago:
@mediamenow I can only render an opinion, since I have no personal experience here. It seems to me that the potential advertiser sees value, so that’s a good thing. You can charge a base fee or a click thru rate (as long as you can track). If you have a lot of activity on your site, it’s worth more, especially if they are unique visitors.
But, you have to understand why your audience visits your site, and take a look at what you know about them. I don’t mind some ads on websites, but personally hate it when they distract me from what I want to find.
I believe there are a number fo real web pros who have probably helped set this up for clients in the SME clubs. Hopefully one can give yo concrete advice.