@mediamenow I can only render an opinion, since I have no personal experience here. It seems to me that the potential advertiser sees value, so that’s a good thing. You can charge a base fee or a click thru rate (as long as you can track). If you have a lot of activity on your site, it’s worth more, especially if they are unique visitors.

But, you have to understand why your audience visits your site, and take a look at what you know about them. I don’t mind some ads on websites, but personally hate it when they distract me from what I want to find.

I believe there are a number fo real web pros who have probably helped set this up for clients in the SME clubs. Hopefully one can give yo concrete advice.

Good luck!

@joanmuschampfagnani, @ptwylie  Thanks for all the great info.  Did not know there were so many options.  Not sure we get enough traffic yet for the CPC or CPM methods so may have to go with just a fixed rate.  Again thanks!

@mediamenow You could try going to buysellads.com and finding a similar site with similar amount of traffic and see what they charge. I would definitely stick with a flat fee starting out.

@mediamenow

I would find similar sites to yours that sell ads and ask them how much it would cost to advertise on their sites.

They’ll probably also provide you with traffic reports, so you’ll have a good sense if you can charge the same or more.

One thing I’d avoid is text ads. Google frowns on them and if they determine you have paid text ads on your site they may punish not just the advertiser but you, too.