Small Business | Forum « How much time should be devoted to Social Media for a Small Business

How much time should be devoted to Social Media for a Small Business (5 posts)

Topic tags: Advertising, branding, business strategy, small business, strategy

Joshua Hitz said
8 months, 3 weeks ago:
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For small companies (20+ people), who have don’t have a large budget or a team specifically for social media, are there any statistics or relevant knowledge of what to focus the most on in regards to social media exposure from a B2B perspective? I would say the most allotted time to be given (aside from answering/responding to any comments) would be 8 hours a week.
- Blogging – Relevant content curation and generating user engagement
- LinkedIn – though leadership by proactively starting conversations/ answering questions
- Facebook – Posting, identifying key influencers, commenting/interacting
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@joshua-hitz | # | Top
Amy Hall, Virtual Assistant for WordPress and MailChimp Help said
8 months, 2 weeks ago:
@joshua-hitz What type of business are you talking about? For some businesses 8 houris a day may not be enough, for some 8 hours a month would be too much. It really depends on where your target market spends their time. And what they spend their time doing.
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Joshua Hitz said
8 months, 2 weeks ago:
@amyhallbiz Well it would be telecommunications (CLEC) provider. We do have a large portfolio of other technology oriented services as well. Our decision makers would be CTO’s, managers, SMB owners, CIO’s, and so on. I understand that i would need to design content around their interests. But from what I’m able to gather, is it even plausible to create strong social exposure with that small allotted amount of time?
Thank you for taking time to respond by the way.
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Jason Soto said
8 months, 2 weeks ago:
@joshua-hitz Having started my career as one of the first 100 employees of the nation’s largest CLEC (XO Communications), it’s a tuff question to ask. The real goal is to identify weather or not your social media efforts are creating positive lead generation opportunities with your social media efforts. My initial thought would be to focus on marketing SMB packages via your social media channels, with a focus on social media business networks sucha s LinkedIn. Dive into discussion groups that are focused around finding cost effective ways to save money with their business and drop a bundled product voice/data product offering. If your CLEC product portfolio offers new, innovative features like “Voice Mail to Email” conversion, etc. then push the innovation as your lead and cost savings as the maximum benefit. If you want other ideas check out: http://bit.ly/ShmFa3
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Cynthia Hernandez said
8 months, 2 weeks ago:
Time spent and channel used should depend on your business objective. Personally, Facebook is not a B2B playground. As G+ continues to develop so will its business use.
As long as your content approach is based on how your product makes your target audience’s life easier your are bound to perk some ears and maybe even get conversations started.
Best of luck to you!
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