Joan Muschamp (Fagnani)
said 1 year, 2 months ago:
@trudyd1474 When I worked for tech firms, unfortunately the answer was too much! But we were heavy into Content Marketing, which required multiple channels. Due to our industry, the strategic voice was different in each.
And if you included monitoring for competive, opportunities and other key items, I’d say it was really 2-3 hours per day.
Now, with the right strategy, plan and tools, that can be shortened. One frequent issue was lack of accountability in content creation, so a scheduled campaign would get off schedule and I’d have to readjust everything…
I have a manual of “don’t” for small business, and much is about general business processes and not really marketing.