This question is not for consultants but for those of us who work for a company as internal website builders and/or marketing.  I find with everything I do, there isn’t a whole lot of time for Social Media.  I use Facebook and Youtube.  The YouTube is for the equipment videos I do so we can sell our used equipment.  Facebook is automatically updated through one of our equipment listing websites.  Should I say that we are a John Deere Dealership.  So in a similar circumstance, how much time do you spend on Social Media each day?Thanks

@trudyd1474 When I worked for tech firms, unfortunately the answer was too much! But we were heavy into Content Marketing, which required multiple channels. Due to our industry, the strategic voice was different in each.

And if you included monitoring for competive, opportunities and other key items, I’d say it was really 2-3 hours per day.

Now, with the right strategy, plan and tools, that can be shortened. One frequent issue was lack of accountability in content creation, so a scheduled campaign would get off schedule and I’d have to readjust everything…

I have a manual of “don’t” for small business, and much is about general business processes and not really marketing.

@trudyd1474

Great question! I am both a SM consultant and a small biz owner, so my answer would be a bit skewed anyway.

I will say that I like your mix of content (YouTube) and conversation (Facebook.) The YT videos are great “evergreen” content, and the more you create, the bigger a library you’ll build. 

Facebook is more fleeting in terms of shelf life.

A more important question might be, how much time can you dedicate to your marketing on a daily basis? 30 minutes? An hour? Two?

Then prioritize your activities based on that. Good luck!

It depends upon the day…sometimes more / sometimes less.  If we had 48-hour days!!!!!!!!!! (I know that is not a complete sentence but I also think you get the message.)